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September 23rd, 2011 by elizabethdmrx No comments »If You Doubt Social Media Works then Read this Post!
September 18th, 2011 by elizabethdmrx No comments »Social Media works. My toughest client, my hairstylist, was hard to convince to set up a Facebook Fan Page. She ended up leaving the salon she was at unexpectedly and didn’t have access to the computer database of her clientele. Trying to get the word out the offline way was not having any success. It was urgent to let her clients know the location of her new salon so they would keep coming to her. As the days went by her clients were being snapped up by her competition. And of course her old salon wasn’t going to tell her clients about her new location.
I set up the Facebook Page and started posting to the Wall. I shared her hairstylist Page with my Facebook Friends and Fans. One day a comment appears on a Page I created asking if the hairstylist I mentioned was the one that worked at the salon he was used to. He was very happy to find out it was the hairstylist he was used to having cut his hair.
Check out the post he put on her Fan Page in the screen shot below:
You can use social media to keep track of your fans and let them keep track of you. Using your Fan Page you can let your client know of changes in location, venues, hours and more. By keeping your customers informed you don’t have to worry about your competitors snapping them up.
September is Chock Full of Marketing Ideas!
August 19th, 2011 by elizabethdmrx 2 comments »
You’re in the right place if you need ideas for promoting your business in September. First off, September is National Biscuit Month. I’m picturing a contest on Facebook and having people post photos of what they like eating with their biscuits. Let fans choose which are the best looking photos. Or have people send in recipes and post a few recipes in your newsletter. Then have people comment on which biscuit recipe they tried and why they enjoyed it.
September 6th is National Coffee Ice Cream Day. I think that would work great for ice cream shops, coffee shops, coffee roasters and even restaurants. Come up with specialty coffee ice cream flavors. September 29th is National Coffee Day so you can have to great promotions going on during the month. Maybe even have a Foursquare check-in promotion of a free coffee or coffee ice cream. Let me know what you do and how it turns out.
Bakeries need to be aware of National Cream-Filled Donut Day on September 14th. Get crowds clambering for a cream-filled donut! National TV Dinner on September 10th could work for weight loss programs using special frozen dinner meals.
And if you want to promote healthy eating September 7th is National Acorn Squash Day.
First Week:
September 1 – National Cherry Popover Day
September 2 – National Blueberry Popsicle Day
September 3 – National Welsh Rarebit Day [Hmm, not sure, what would you do with it?]
Second Week:
September 4 – National Macadamia Nut Day [Do a mailer with packets of nuts.]
September 5 – National Cheese Pizza Day [Invite your customers over for lunch]
September 6 – National Coffee Ice Cream Day
September 7 – National Acorn Squash Day
September 8 – National Date-Nut Bread Day [Promote a Date Night for customers!]
September 9 – National Weinerschnitzel Day
September 10 – National TV Dinner Day
Third Week:
September 11 – National Hot Cross Bun Day
September 12 – National Chocolate Milkshake Day [Great for a 50’s Diner]
September 13 – National Peanut Day
September 14 – National Cream-Filled Donut Day
September 14 – National Eat a Hoagie Day [Have an open house with mini Hoagies!]
September 15 – National Creme de Menthe Day
September 15 – National Linguini Day [Great for restaurants!]
September 16 – National Cinnamon-Raisin Bread Day [Promote a baking contest.]
September 17 – National Apple Dumpling Day
Fourth Week:
September 18 – National Cheeseburger Day [Last Barbecue before it gets too cold?]
September 19 – National Butterscotch Pudding Day
September 20 – National Punch Day [Offer cups of punch to guests.]
September 21 – National Pecan Cookie Day10
September 22 – National Ice Cream Cone Day
September 23 – National White Chocolate Day [Send boxes to your top clients]
September 24 – National Cherries Jubilee Day
Fifth Week:
September 25 – National Crab Meat Newburg Day
September 26 – National Pancake Day [Breakfast with key clients?]
September 27 – National Chocolate Milk Day [Kid friendly day – what will you do with it?]
September 27 – National Corned Beef Hash Day
September 28 – National Strawberry Cream Pie Day
September 28 – National Drink Beer Day [Works great for sports bars and nightclubs.]
September 29 – National Coffee Day [Coffee shops and Roasters pay attention!]
September 30 – National Mulled Cider Day
Now you have 30 days worth of outrageous marketing ideas for September. Which days will you use and how? Be sure to leave a comment and let me know.
Social Media Class of 2011 Yearbook [Infographic]
August 10th, 2011 by elizabethdmrx No comments »Here’s a run down of Social Networks as a High School class. Fun descriptions of LinkedIn, Facebook, Foursquare and Twitter and Google+. Can you guess who is the Hot New Chick in Town? Find the details in the infographic below.
Google Adwords Top 20 Most Expensive Keywords for Advertising
August 8th, 2011 by elizabethdmrx No comments »Did you know that 97% of Google’s revenue comes from advertising? The top 20 list of most expensive keywords took me by surprise when I saw the infographic from WordStream. I especially found number 20 an unusual keyword. Check it out yourself.
![Where Does Google Make Its Money? [ infographic ]](http://www.wordstream.com/images/where-does-google-make-its-money.png)
© 2011 WordStream, Inc.
Hello world!
August 1st, 2011 by admin No comments »Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
Cool Marketing Ideas for the Hot Days of August!
July 22nd, 2011 by elizabethdmrx No comments »
Looking for some marketing themes to cool off your customers on scorching hot August days? I notice several days have to do with ice cream, soda and refreshing fruits. I can really sink my teeth into August 2nd as National Ice Cream Sandwich Day.
Although August 6th National Root Beer Float Day sounds very thirst and heat quenching. August 14th is National Creamsicle Day and you can cool off your customers while they browse your special offers.
I’m curious what you can come up with for National Zucchini Day on August 8th. Would you do a Social Media based recipe contest? Offer samples of zucchini bread?
National Lemonade Day on August 20th is my favorite. I love drinking lemonade and frozen lemonade treats are fantastic. Would you have a recipe contest with judges doing taste tests
National Rum Day on August 16th has me thinking of a Captain Jack Sparrow costume contest. Now is that too outrageous? Post a photo of the winning costume on your Facebook Page.
1st Week:
August 1 – National Raspberry Cream Pie Day
August 2 – National Ice Cream Sandwich Day – Great on a hot day.
August 2 – National Ice Cream Soda Day
August 3 – National Watermelon Day – Have a picnic for your top customers.
August 4 – National Chocolate Chip Day – I bake yummy cookies.
August 4 – National Lasagne Day – Calling all Italian food restaurants!
August 5 – National Mustard Day
August 5 – National Waffle Day – Eateries that serve breakfast can use this in a promotion.
August 5 – National Oyster Day
August 6 – National Root Beer Float Day – I’d visit a store offering me one on a hot day!
2nd Week:
August 7 – National Raspberries ‘n Cream Day
August 8 – National Frozen Custard Day
August 8 – National Zucchini Day
August 9 – National Rice Pudding Day
August 10 – National S’mores Day – Sporting Goods shops can hand out treats to customers.
August 11 – National Raspberry Tart Day
August 12 – National Julliene Fries Day
August 13 – National Filet Mignon Day – For you luxury target market.
3rd Week:
August 14 – National Creamsicle Day
August 15 – National Lemon Meringue Pie Day – Yummy! Bakeries can create a promotion.
August 16 – National Bratwurst Day
August 16 – National Rum Day – Nightclubs and Sports Bars can have a Rum night!
August 17 – National Vanilla Custard Day
August 18 – National Ice Cream Pie Day
August 19 – National Soft Ice Cream Day
August 19 – National Potato Day
August 19 – National Hot & Spicy Food Day – Bring Your Own Antacids!
August 20 – National Chocolate Pecan Pie Day
August 20 – National Lemonade Day – I love lemonade! Have a recipe contest!
4th Week:
August 21 – National Spumoni Day
August 22 – National Pecan Torte Day
August 22 – National Eat a Peach Day – Healthy treat for your customers.
August 23 – National Spongecake Day – Now why am I thinking of Sponge Bob Squarepants?
August 24 – National Peach Pie Day
August 25 – National Banana Split Day – I’m thinking of an eating contest for customers.
August 26 – National Cherry Popsicle Day – Hand out to children.
August 27 – National Pots de Crème Day
August 27 – National Banana Day – I love them as a portable and healthy snack.
5th Week:
August 28 – National Cherry Turnovers Day
August 29 – National More Herbs
August 29 – National Less Salt Day – Good for nutritionists and restaurants
August 29 – National Chop Suey Day
August 29 – National Lemon Juice Day
August 30 – National Toasted Marshmallow Day – Have a campfire themed event.
August 31 – National Trail Mix Day
August 31 – National Eat Outside Day
I hope you find some marketing ideas for the 31 days of August. Please post a comment about which days you use and the results. I’d love to hear them.
Need to Rustle Up More Marketing Ideas for July?
June 28th, 2011 by elizabethdmrx No comments »
If you are looking for non-food related days for marketing themes here are a few. I’ ve had a few requests so I found these days courtesy of Giftypedia.
I think you can do a lot with July 26th – National Cowboy Day! Giddy Yup into audacious marketing promotions. Have a western themed sale. Maybe even have a horse shoe pitching contest. Make sure its safe!
July 13th Embrace Your Geekness Day sounds fun. Have a Geek costume contest and post the entries in your business and on your Facebook Fan Page. Have customers vote for the best costume and give a prize to the winner.
July 9th is Rock N Roll day. Have a rocker theme going on in your store and send out promotional materials with guitars and other rock images. Have a live rock band playing for the day. Free concert for your customers.
Sponsor a pet adoption event for a local shelter on July 31st, Mutt’s Day. Give away a basket of pet care items for people who adopt a mutt who needs a happy home.
1st Week:
July 1st – International Joke Day – Make sure they are clean jokes!
July 2nd – I Forgot Day – Umm, what was I supposed to buy? Send out sales flyers!
July 2nd – World UFO Day – Have an Area 51 theme going on!
July 3rd – Stay Out of the Sun Day – Hand out sunscreen, hats or beach umbrellas.
2nd Week:
July 4th – Country Music Day
July 4th – Sidewalk Egg Frying Day – I picture an egg frying contest for kids.
July 5th – Workaholics Day – Hmm, spa day needed for these people. Gift certificates.
July 6th – Take Your Webmaster to Lunch Day
July 7th – Father Daughter Take a Walk Together Day – Create sweet memories.
July 7th – International Cherry Pit Spitting Day – Another customer contest opportunity.
July 8th – Video Games Day [Pacman tune running through my head!]
July 9th – Rock N Roll Day – Great day for 50’s Diners and nightclubs
3rd Week
July 10th – Don’t Step on a Bee Day [I did this as a child during a family BBQ at the lake. Ruined my day.]
July 10th – Teddy Bear Picnic Day – Toy stores can do a promotion for kids!
July 11th – Cheer Up the Lonely Day
July 12th – Simplicity Day
July 13th – Embrace Your Geekness Day
July 13th – Barbershop Music Appreciation Day
July 15th – Be a Dork Day
July 15th – I Love Horses Day – Are they still called Dude Ranches?
July 16th – National Personal Chef’s Day
July 16th – International Juggling Day – Gift for customers juggling set
July 16th – Toss Away the “Could Haves” and “Should Haves” Day (third Saturday in July)
4th Week:
July 18th – Chrysanthemum Day
July 18th – National Get Out of the Dog House Day (third Monday in July)
July 18th – National Hug Your Kids Day (third Monday in July)
July 20th – Ugly Truck Day – Have a photo contest. Like that ugly dog contest.
July 22nd – Hammock Day
July 23rd – Gorgeous Grandma Day
July 23rd – Hot Enough For Ya Day – Invite customers in to cool off and browse!
July 24th – National Drive-Thru Day
July 24th – National Tell an Old Joke Day – Have a contest for your customers.
5th Week:
July 25th – Day Out of Time Day
July 25th – Threading the Needle Day
July 25th – Culinarians Day
July 26th – National Cowboy Day [Song in my head “I want to be a cowboy and you can be my cowgirl…]
July 26th – All or Nothing Day
July 27th – Walk on Stilts Day – Hire a professional to walk on stilts outside your business!
July 28th – Accountants Day
July 28th – Beatrix Potter Day
July 31st – Mutt’s Day – Sponsor a pet adoption from a local shelter.
July 31st – International Dance Day – for Dance instructors!
July 31st – National Underwear Day – Make sure its clean!
If you like the non-food days for your marketing promotions leave a comment and I’ll do it again for the next month. Otherwise I’m sticking to food holidays. I love food.
