Battle of the Smartphones [Infographic]

June 26th, 2011 by elizabethdmrx No comments »

Smart Phones are changing social media as it goes mobile. Check out the following statistics:

  • 99.6 million smart phones were sold in the first quarter of this year.
  • Facebook added 45 million mobile users in six months.
  • Foursquare reported 380 million check-ins in 2010.

 

If you want to find out more interesting statics check out the infographic I found on Social Media Explorer about Android vs iPhone:


Mobile Marketing Infographic

31 Days of Marketing Ideas for July!

June 23rd, 2011 by elizabethdmrx 3 comments »

Looking for outrageous marketing themes for July to keep your customers engaged and buying? You’ve come to the right place. Below are a list of food and drink National Days to give your marketing a sparkling flare!

I like July 31st – National Cotton Candy Day. It just so happens its during the local County Fair in my area! I have lots of happy childhood memories attached to Cotton Candy.

Rent a cotton candy machine for your business and invite your customers to come in with their families for free cotton candy. You can create an event on Facebook, tweet about it and set up a Foursquare promotion related to National Cotton Candy Day. And if you hurry you can even drop a cotton candy themed postcard in the mail to your customer list. Invite your guests to post photos of their cotton candy fun on your Facebook wall.

National Junk Food Day on July 21st sounds like lots of fun! Get your customers talking about their favorite Junk Food and have them post photos on your Facebook Wall.

Want a tropical theme for your marketing promotion? National Pina Colada Day on July 10th should work just fine. If you are a non-food service business you can have non alcoholic Pina Coladas available for customers to enjoy/

If you want to get fancy and deal with a luxury market send your best clients caviar on July 18th National Caviar Day.

1st Week:

July 1 – National Gingersnap Day
July 1 – National Creative Ice Cream Flavor Day – Have a contest and have people submit recipes.
July 2 – National Anisette Day – Its an Anise flavored liqueur.
July 3 – National Chocolate Wafer Day
July 3 – National Eat Beans Day [Make sure you use this for an out door event! LOL]

2nd Week:

July 4 – National Barbecue Day
July 4 – National Barbecued Spareribs Day
July 4 – National Caesar Salad Day
July 5 – National Apple Turnover Day
July 6 – National Fried Chicken Day – My Grandma fried the best chicken!
July 7 – National Strawberry Sundae Day
July 7 – National Macaroni Day
July 8 – National Milk Chocolate with Almonds Day
July 9 – National Sugar Cookie Day
July 9 – National Don’t Put all your Eggs in One Omelet Day
July 10 – National Pina Colada Day – Have a tropical theme with special offer on Pina Coladas!

3rd Week:

July 11 – National Blueberry Muffin Day –  Bakeries, coffee shops and even diners can use this day.
July 12 – National Pecan Pie Day
July 13 – National French Fries Day [Oh, there goes my diet! Love fries!]
July 13 – National Bean ‘n Franks Day
July 14 – National Grand Marnier Day
July 14 – National Pick Blueberries Day
July 15 – National Tapioca Pudding Day
July 16 – National Corn Fritters Day
July 17 – National Peach Ice Cream Day

4th Week:

July 18 – National Caviar Day – Luxury market! Send out jars to your top clients.
July 19 – National Daiquiri Day – Have non-alcoholic ones in your store for customers on a hot day.
July 19 – National Ice Cream Day
July 20 – National Lollipop Day – Hand out to your customers children when they stop by.
July 20 – National Fortune Cookie Day – Have ones with motivational quotes and use in mailers.
July 21 – National Crème Brulee Day
July 21 – National Junk Food Day – Why am I thinking competitive eating contest?
July 22 – National Penuche Fudge Day [Made from brown sugar]
July 23 – National Vanilla Ice Cream Day
July 24 – National Tequila Day – Bars, Nightclubs and Mexican restaurants can do a themed promo.

5th Week:

July 25 – National Hot Fudge Sundae Day
July 26 – National Bagelfest – Bakeries pay attention!
July 26 – National Coffee Milkshake Day – Coffee shops can use this for a special promo.
July 27 – National Crème Brulee Day
July 27 – National Scotch Day – Bars, Pubs and Nightclubs can use this for a promotion.
July 28 – National Milk Chocolate Day
July 28 – National Hamburger Day
July 29 – National Lasagna Day
July 30 – National Cheesecake Day
July 31 – National Raspberry Cake Day
July 31 – National Cotton Candy Day  – Rent a machine for your business and invite customers for a treat.
July 31 – National Jump for Jelly Beans Day – Send out mailers with jelly beans packages attached.

For those of you looking for non food related marketing themes for July I’ll be posting a list soon. Let me know which days you use for a promotion and the response you get.

Is Facebook Hurting Your Relationship? [Infographic]

June 16th, 2011 by elizabethdmrx No comments »

 

Online Dating University and All Facebook collaborated on this fascinating infographic of  how Facebook may or may not hurt your romantic relationships.

Interesting statistics:

  • About 60% of people on Facebook set a relationship status on their profile.
  • Women have always made up a greater percentages of Facebook’s user base.
  • 50% of active users log on to Facebook at any given time.
  • This active 50% spend over 700 billion minutes on Facebook per month!

If your worried about whether Facebook is affecting your relationship check out  the infographic below.  First here are few tips:

  • Remember everything you post is public.
  • You can edit your privacy controls to keep exes from seeing your updated posts.
  • Communicate with your partner to find out if there are any issues with something you’ve posted on Facebook.

Facebook and Relationships
Collaboration between All Facebook and Online Dating University

Piece of Cake Marketing Ideas for June!

May 30th, 2011 by elizabethdmrx No comments »

 

June has several cake awareness days that will make for some delicious marketing promotions. June 1st is National Hazelnut Cake Day, June 6th is National Applesauce Cake Day, June 11th is National German Chocolate Cake Day and June 14th is National Strawberry ShortCAKE Day.

I’m thinking wineries could also use National Cheese Day on June 4th to encourage wine tasters to visit. And stores selling kitchen items can have a special promotion for people who feel less skilled in the kitchen with National Kitchen Klutzes of America on June 13th.

If you want a family orientated theme how about International Picnic Day on June 18th. Or there is June 17th National Eat Your Veggies Day to encourage families to eat healthy.

What can you come up with for your June Marketing promotions?

First Week:

June 1: National Hazelnut Cake Day

June 2: National Rocky Road Day

June 3: National Chocolate Macaroon Day

June 4: National Cheese Day

June 4: National Cognac Day

June 5: National Gingerbread Day

Second Week:

June 6: National Applesauce Cake Day

June 6: National Frozen Yogurt Day

June 7: National Chocolate Ice Cream Day

June 8: National Jelly-filled Doughnut Day

June 9: National Strawberry-Rhubarb Pie Day

June 10: National Herbs & Spices Day

June 10: National Black Cow Day

June 11: National German Chocolate Cake Day

June 12: Peanut Butter Cookie Day

Third Week:

June 13: National Kitchen Klutzes of America Day

June 14: National Strawberry Shortcake Day

June 15: National Lobster Day – Seafood restaurants do something fun!

June 16: National Fudge Day

June 17: National Apple Strudel Day

June 17: National Eat All Your Veggies Day – Nutritionists, chefs, restaurants!

June 18: National Cherry Tart Day

June 18: International Picnic Day

June 19: National Dry Martini Day – Have a 007 contest!

Fourth Week:

June 20: National Vanilla Milkshake Day – Have a retro 50’s theme sale!

June 21: National Peaches & Cream Day

June 22: National Chocolate Eclair Day – Delicious!

June 22: National Onion Rings Day

June 23: National Pecan Sandies Day

June 24: National Pralines Day

June 25: National Strawberry Parfait Day

June 25: National Catfish Day

June 26: National Chocolate Pudding Day

Fifth Week:

June 27: National Orange Blossom Day

June 28: National Tapioca Day

June 29: National Almond Buttercrunch Day

June 30: National Ice Cream Soda Day – Lots of fun for summer time!

Let me know if you use June 25th National Catfish Day in a Marketing promotion. I think it could work for the right business.

Shape Up Your Marketing Promotions for May!

April 25th, 2011 by elizabethdmrx No comments »

Are you straining your brain for promotional themes for May? No need for a mental muscle pull. Here are some fun ideas to kick start your May sales.

I’m really liking May 6th as “National No Diet Day”. Might be a little outrageous but Athletic Clubs could use this as a get fit promotion. Celebrate No Diet Day then come in and start your fitness routine to maintain a healthy lifestyle not just and endless series of failed diets.

May 11th as “National Eat What You Want Day” can work for restaurants, candy shops, bakeries, ice cream parlors and even grocery stores.

May 23rd is “National Taffy Day”. Watching those taffy pulling machines is fun. Maybe you can rent one and have it in your store for a special sales promotion. Get the summer season started of with “National Grape Popsicle Day” on May 27th.

Check below for even more marketing ideas for the entire month of May.

First Week of May:

May 1 – National Chocolate Parfait Day
May 2 – National Truffle Day
May 3 – National Raspberry Tart Day
May 3 – National Chocolate Custard Day
May 4 – National Candied Orange Peel Day
May 4 – National Orange Juice Day
May 5 – National Chocolate Custard Day
May 5 – National Hoagie Day
May 5 – National Oyster Day [Seafood restaurants need to use this day.]
May 6 – National Crepe Suzette Day
May 6 – National No Diet Day [Yippee! Have a party for your clients.]
May 7 – National Roast Leg of Lamb Day

Second Week of May:

May 8 – National Coconut Cream Pie Day
May 8 – National Empanada Day
May 9 – National Butterscotch Brownie Day
May 10 – National Shrimp Day
May 11 – National Eat What You Want Day [Love this day!]
May 12 – National Nutty Fudge Day
May 13 – National Apple Pie Day
May 13 – National Fruit Cocktail Day
May 14 – National Buttermilk Biscuit Day

Third Week of May:

May 15 – National Chocolate Chip Day
May 16 – National Coquilles St. Jacques Day
May 17 – National Cherry Cobbler Day
May 18 – National Cheese Souffle Day
May 19 – National Devil’s Food Cake Day
May 20 – National Quiche Lorraine Day
May 20 – National Pick Strawberries Day [Make it a family event.]
May 21 – National Strawberries and Cream Day

Fourth Week of May:

May 22 – National Vanilla Pudding Day
May 23 – National Taffy Day
May 24 – National Escargot Day
May 25 – National Brown-Bag-It Day [Good for lunch presentations.]
May 25 – National Wine Day
May 26 – National Blueberry Cheesecake Day
May 26 – National Cherry Dessert Day
May 27 – National Grape Popsicle Day
May 28 – National Brisket Day

Fifth Week of May:

May 29 – National Coq Au Vin Day
May 30 – National Mint Julep Day
May 31 – National Macaroon Day

Be sure to leave a comment about which days you plan to use in your marketing promotions.

Coming Soon! Marketing Ideas for May!

April 21st, 2011 by elizabethdmrx No comments »

Are you looking for ideas for you May marketing promotions. I’ll be posting a month’s worth of ideas very soon.

Curious about Quora? [Infographic]

April 13th, 2011 by elizabethdmrx No comments »

I found this interesting inforgraphic from Kismmetrics about Quora. Not sure you want to join? Check out the stats to help you make a decision. I’ve joined but have under-utilized it. I’m going to see how I can make it work for me.

the wonderful world of QuoraKISSmetrics Web Analytics

Is Social Media about to Embed Itself into Education?

April 11th, 2011 by elizabethdmrx No comments »

Is Social Media about to Embed Itself into Education?

Educators are using Facebook, Twitter and Youtube in larger numbers to connect with students and other educators. Three universities are even accepting one minute videos in place of essays. Admissions offices are even using social networking profiles during their decision making process.

Check out the infographic from Course Hero for more statistics:

If Educators are recognizing the value of Social Media to educate their students then why aren’t you using it to educate your customers about your business? Its time for your business to use Social Media as part of its Marketing strategy. Direct Marketing Rx can help you get started today.

LinkedIn has Reached 100 Million Members [Infographic]

March 27th, 2011 by elizabethdmrx No comments »

Are you on LinkedIn yet? If not think about becoming a member. There are now over 100 million professionals you can connect with on LinkedIn. 61%  of members are men. Come on women join in and connect with professionals in your target market.  The top countries with the highest percentage of LinkedIn users are U.S.A, India, UK and Brazil.  (Side note: I’ve been learning Hindi.)

Check out the infographic below to get more statistics about LinkedIn members.

 

The State of LinkedIn 2011

The Psychology of Social Media Marketing

March 15th, 2011 by elizabethdmrx No comments »

Solve Your Customers Problems with Your Services.

Do you want to know the best way to reach your customers with Social Media? I found an article from memeburn describing “6 Psychology Findings for Social Media Marketing”. What I took from the article:

• People love multiple ways to learn .Audio and visual so add videos and audios to your social media not just text content.

• Niche marketing is good for business. Solve a specific problem for a specific set of customers.

• Give people choices but not so many they get overwhelmed and can’t make a decision. Options A, B, and C not A thru Z.

• People will be more inclined to like us if we share valuable information on a regular basis. We start off as an acquaintance and become someone they enjoy seeing and trust.

• People like a story that connects with them on an emotional level. Share examples of how your products or services will enhance their lives.

• People love advice. A 2008 study showed that 50% of people consulted a blog before making a buying decision. You can influence you customers in a positive way by sharing the features and benefits of your services. Use reviews and testimonials.

If you want to read the details of the article you can read it here: 6 Psychology Findings for Social Media Marketing.