Social Media works. My toughest client, my hairstylist, was hard to convince to set up a Facebook Fan Page. She ended up leaving the salon she was at unexpectedly and didn’t have access to the computer database of her clientele. Trying to get the word out the offline way was not having any success. It was urgent to let her clients know the location of her new salon so they would keep coming to her. As the days went by her clients were being snapped up by her competition. And of course her old salon wasn’t going to tell her clients about her new location.
I set up the Facebook Page and started posting to the Wall. I shared her hairstylist Page with my Facebook Friends and Fans. One day a comment appears on a Page I created asking if the hairstylist I mentioned was the one that worked at the salon he was used to. He was very happy to find out it was the hairstylist he was used to having cut his hair.
Check out the post he put on her Fan Page in the screen shot below:
You can use social media to keep track of your fans and let them keep track of you. Using your Fan Page you can let your client know of changes in location, venues, hours and more. By keeping your customers informed you don’t have to worry about your competitors snapping them up.
