Make Your Knowlege Sell!

July 14th, 2008 by elizabethdmrx No comments »

Want to know what some consider perhaps the best way to make great money online?

Selling your knowledge!

“But how do I do that?”

Glad you asked…

Let’s say you are an expert gardener.  You know all about
bulbs, fertilizers, and watering techniques.

Why not take that knowledge and turn it into an e-book?

There are some super advantages to having an electronic book
(or other e-good) that you can sell online…

o Online-immediate-delivery (no shipping to deal with)

o Easy to update at any time

o Transaction and fulfillment takes place automatically

o Very low manufacturing cost (how about zero cost?).

It all adds up to a super way to monetize any site, but it
works especially well with an SBI! site.

Why?

Because once you attract traffic interested in your niche, what better way to monetize than to give them exactly what they came for in the first place… more information!

And Make Your Knowledge Sell! is the perfect step-by-step guide for how to do just that download the e-book Make Your Knowledge Sell!

Up until today, SBI has been selling it for $49.95.

It includes…

o how to find profitable ideas

o how to package your e-book

o how to write for an e-book

o how to price your e-book

o how to market your e-book.

Did you notice the part above where I said, “up until today, SBI has been selling it for $49.95”?

Well, now it’s FREE.  Once you’ve got your idea use SBI to create your website. Check out “why-you-should-build-an-SBI!-site” here: Info Publishing with SBI.

If you need help writing content for your e-book or just don’t have the time to do it yourself than have Direct Marketing Rx do it for you. Don’t delay complete the Contact Us form now or call 805-549-8917 or stop by www.directmarketingrx.com today.

Rock Around the Clock Marketing

June 29th, 2008 by elizabethdmrx No comments »

Rocking Shopping

The radio show “American Top 40 Countdown” was first hosted July 4th 1970 by Casey Kasem. It’s still heard across the U.S.A. and in several countries around the world.

Have you noticed if your customers buy more when certain songs are playing? I know if I hear songs I like I’ll stay in the store longer and likely buy more. But if I hate the music that’s playing I leave in a hurry – sometimes not even buying anything at all.

Research has shown that music can play an important part in the shopping experience for you customers. Enhance the shopping experience; keep them in the stores longer which gets them buying more. Music can also emphasize your brand to your target market.

Have a music themed promotion in July to get your customers bobbing to the beat while they shop. Send out music themed mailers with special discounts during July. Have customers participate in a “What are your favorite top 40 hits?” promotion and then play some of the songs they submit.

Keep your clients dancing to your tune with top marketing hits. What are your marketing plans for the rest of the summer? Need more marketing hints and tips then stay tuned to this blog.

Let’s All Go to the Zoo!

June 28th, 2008 by elizabethdmrx No comments »

The first U.S. zoo opened on July 1, 1874 in Philadelphia. Over 1,000 animals were on display and over 3,000 people bought tickets. Admission was 25 cents for adults and 10 cents for children.

Have a zoo themed sale or promotion for you business. Get people coming into participate in a kid oriented zoo day. Send you special clients zoo passes or sponsor an animal friendly charity.

My favorite zoo animal is the koala. Although lions and tigers are always exciting to see and baby elephants are cute. And then there are giraffes and monkeys. It’s hard to choose just one!

Let’s hear about your zoo themed marketing…

Your Name Isn’t Stinky Fish Face?

May 28th, 2008 by elizabethdmrx No comments »

Have you seen the commercial about the man mistakenly calling his company’s best customer a stinky fish face? Ruining a once successful business relationship. June 1 – 7 is National Business Etiquette Week.

Keep your customers happy by training your employees on the basics of business etiquette. Teach your workers the value of a happy customer. You don’t want to end up in the Customer Service Hall of Shame.

If you have a diverse cultural target market make sure your employees are aware of issues that could be a breach of business etiquette. Check out EthnoConnect for valuable tools on Multicultural Marketing.

Make it fun to learn good business etiquette. Hold a seminar and give your employees incentives to attend like gift certificates, free movie passes or a free lunch.

Let’s hear your business etiquette mishaps and how you saved the situation or if not…what you learned from it.

Bring Home a Furry Bundle of Joy!

May 28th, 2008 by elizabethdmrx No comments »

Want a furry, cuddly promotional marketing campaign for June? June is Adopt a Cat Month. If your business markets to pet owners run a special promotion on adopting a cat. Have your customers bring in photos of their newly adopted cat. Post a list of most popular cat names and offer special treats to owners with the most unusual cat name.

Encourage your clients to check out the local animal shelters. Animal shelters experience a surge in unwanted cats in the summer months. Send your best clients toys and treats as adoption kits. Offer special adoption gift baskets that customers can buy for friends who adopt a cat in June.

Did you know:

  • Having a cat reduces your blood pressure and helps prevent heart disease
  • Having a cat fights depression and loneliness
  • Cats are entertaining to watch and fun to play with
  • Cats provide companionship
  • Cats will cuddle up with you on a cold evening
  • Cats are independent and can be left alone while you’re at work

I remember all my childhood pet cats fondly. There was Missyfou (don’t know how I came up with that name but I was like 3 or 4 years old) a tough wild cat that had all white fur and beautiful blue eyes. Missyfou was no wimp. He got into fights with all the neighborhood dogs. I loved that cat wild temper and all.

Then there was Pepsi and Tiger. And on to Max, my favorite, she was gray and white and her fur looked like and elegant tuxedo. Then we had Fluffy, C-A-T and last was Vanilla who was more a beige orange color but we liked the name. I remember trailing colored yarn or string around the floor and watching my cat chase it. A simple pleasure but so delightful to watch.

If you are looking for gifts to send your customers check out www.petdreamers.com . Pet Dreamers products are all natural and make great gifts.

Great Content Converts Visitors Into Buyers!

May 10th, 2008 by elizabethdmrx No comments »

Content that Sells

Anyone want to make more money with their website?

Raise your hands…

That’s what I thought!

Guess what makes that happen…

Words that sell! And the right words sell more.

Sure, images ads and banners have their place. But alone they just can’t put your visitor into that “ready-to-buy” mood that finally gets them to commit.

It takes your words to create the kind of enthusiasm and credibility that compels your prospect down the PREselling Cycle to the Order Page.

Site Build It! gives you the tools to build a website that makes money. And to show you they know what they are talking about they are offering an e-book “Make Your Words Sell” that previously cost $29.95 available for download at NO COST to you. Yes, that means F*R*E*E! Download your copy here Make Your Words Sell!

It’s worth the read. “Make Your Words Sell!” teaches you the exact steps for turning your words into “money-in-your-pocket.” If you still need help writing content that sells or just don’t have the time to do it yourself than have Direct Marketing Rx do it for you. Don’t delay, stop by Direct Marketing Rx today.

The She Factor – Marketing to Women

May 6th, 2008 by elizabethdmrx No comments »

Women Shopping

Are women your target market? Maybe they should be. Women make 85% of all buying decisions, head 40% of households and run 40% of companies in the United States.

If you think you can use generic marketing promotions to appeal to women you need to get out of the dark ages. Men and women do make their buying decisions differently. If you want to know the secrets of marketing to women check out this 3 day event hosted by Lorrie Morgan-Ferrero in Los Angeles during October.

You’ll learn hot places to find women willing to spend big money for what they want. And the biggest mistakes people make when selling to women. How female buyers are different from male buyers and many more tips you can’t afford to miss. For more details and how to sign up for the seminar visit: The She Factor

I Squidoo Do You?

April 29th, 2008 by elizabethdmrx No comments »

Check out my lens

Use Squidoo to promote your expertise in your field! You start by building a lens.

A lens is your view on a topic that matters to you and to your prospects. You share your knowledge, increase your profile and traffic to your website or blog.

It’s an easy-to-build, single web page that can point to blogs, favorite links, RSS feeds, Flickr photos, Google maps, your eBay auctions, CafePress designs, Amazon books or music, and much more. Now, when someone is looking for recommended information quickly, your lens gets her started and sends her off in the right direction.

It’s a great way to get free publicity for your business. I’ve just started using it and I’d love it if you’d check out my lenses and give me some feedback. Click on the Squidoo image above to check out my lenses.

Market Your Business with Your Ringtone!

April 29th, 2008 by elizabethdmrx No comments »

Floating Cellphone

Do you grope for your cell phone every time you hear one ring? Now you can use your cell phone ringtones to add an extra element to your marketing. You can have your business jingle play every time your cell phone rings. How’s that for free advertising? I don’t have a jingle yet but I’m thinking of writing one so my ringtone will give a jaunty commercial for Direct Marketing Rx.

Or create a ringtone for your top clients so you know it’s vital to grab that ringing phone and not miss closing the deal. I’m going to work on creating a ringtone for my key clients.

Maybe you just want to be able to identify your ringing cell phone. Half the time I can’t hear my cell phone ringing above the din of office noise, radios, TVs or everyone else’s ringing phone. I miss a call I was waiting for and get stuck playing phone tag. Cut through the frustration of not being able to distinguish your phone ringtone from the masses of generic ringtones with PhoneZoo.

PhoneZoo.com offers free personalized ringtones. You sign in and select your phone carrier and model of phone to insure you can download ring tones. All you need is a microphone for your computer and you can record your own ring tones. Hmmm, I need to go buy a microphone for my pc if I had one I can’t find it now.

And for non-business calls – there are fun ring tones you can use to alert you to calls from specific family members or friends. I have You Are My Sunshine play when my Mom calls me. Cute, huh? She used to sing that to me on Saturday mornings when I was a teenager to get me out of bed. I would get up just so she would quit singing…I’m not a morning person and dearest Mom is one!

I’d love to hear your business ring tone. Let me know how you like PhoneZoo.com.