Dan Kennedy said today is Elizabeth Ruiz is a Heck of a Lot Smarter than Everyone Else Day!
Here’s why…as a direct marketer I know stuff others don’t. I thought it was common knowledge but apparently Dan says it’s a revelation to others. Not that I’m superior but about the following marketing tips:
- I know ROI- Return On Investment.
- I know message-market match.
- I know to get direct and immediate response.
- I know customer value.
- I know how to assemble an offer and put it in a sales letter.
The list of stuff I’ve learned from Dan Kennedy— its amazing how the overwhelming majority of business owners have no clue about these things. I had assumed they all knew the things I know.
According to Dan I need to take a minute here, smile and congratulate myself. And I need to get somebody to pat me on the back. I should observe some business ignorance today and snicker. Feel superior. I am! Woo Hoo. Not often I can say that!
I’ve invested time and studied and searched and learned, so Dan Kennedy says I deserve to feel superior. So I will walk around today basking in my own brilliance and pitying the poor, clueless fools I see all around me. I don’t want to be an arrogant jerk all the time. But every once in a while, I’ve earned it so today is the day I mention it!
