You want your direct marketing mailers to:
- Get delivered – Make sure they meet postal regulations
- Get opened – Does it catch your prospects eye?
- Get read – Once its opened is your offer compelling so the prospect reads to the end?
- Get responses – Ok it got read. Are people buying what you’re selling?
If you answer is no to any of these questions don’t send out the mailer. Fix the problem so you can answer yes to all four points and prepare to rake in big bucks!
