Posts Tagged ‘the-psychology-of-social-media’

The Psychology of Social Media Marketing

March 15th, 2011

Solve Your Customers Problems with Your Services.

Do you want to know the best way to reach your customers with Social Media? I found an article from memeburn describing “6 Psychology Findings for Social Media Marketing”. What I took from the article:

• People love multiple ways to learn .Audio and visual so add videos and audios to your social media not just text content.

• Niche marketing is good for business. Solve a specific problem for a specific set of customers.

• Give people choices but not so many they get overwhelmed and can’t make a decision. Options A, B, and C not A thru Z.

• People will be more inclined to like us if we share valuable information on a regular basis. We start off as an acquaintance and become someone they enjoy seeing and trust.

• People like a story that connects with them on an emotional level. Share examples of how your products or services will enhance their lives.

• People love advice. A 2008 study showed that 50% of people consulted a blog before making a buying decision. You can influence you customers in a positive way by sharing the features and benefits of your services. Use reviews and testimonials.

If you want to read the details of the article you can read it here: 6 Psychology Findings for Social Media Marketing.

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