Posts Tagged ‘Facebook’

Social Media has Revolutionized the World! [Video]

July 14th, 2011

Check out these stats  about how social media has changed the world. Watch the video Social Media Revolution 2011 for more amazing information:

* If it were a country Facebook would be the world’s third largest.
* One in five couples met on line.
* Generation Y and Z consider email passe.
* YouTube is the 2nd largest search engine in the world.

Battle of the Smartphones [Infographic]

June 26th, 2011

Smart Phones are changing social media as it goes mobile. Check out the following statistics:

  • 99.6 million smart phones were sold in the first quarter of this year.
  • Facebook added 45 million mobile users in six months.
  • Foursquare reported 380 million check-ins in 2010.

 

If you want to find out more interesting statics check out the infographic I found on Social Media Explorer about Android vs iPhone:


Mobile Marketing Infographic

Is Facebook Hurting Your Relationship? [Infographic]

June 16th, 2011

 

Online Dating University and All Facebook collaborated on this fascinating infographic of  how Facebook may or may not hurt your romantic relationships.

Interesting statistics:

  • About 60% of people on Facebook set a relationship status on their profile.
  • Women have always made up a greater percentages of Facebook’s user base.
  • 50% of active users log on to Facebook at any given time.
  • This active 50% spend over 700 billion minutes on Facebook per month!

If your worried about whether Facebook is affecting your relationship check out  the infographic below.  First here are few tips:

  • Remember everything you post is public.
  • You can edit your privacy controls to keep exes from seeing your updated posts.
  • Communicate with your partner to find out if there are any issues with something you’ve posted on Facebook.

Facebook and Relationships
Collaboration between All Facebook and Online Dating University

Is Social Media about to Embed Itself into Education?

April 11th, 2011

Is Social Media about to Embed Itself into Education?

Educators are using Facebook, Twitter and Youtube in larger numbers to connect with students and other educators. Three universities are even accepting one minute videos in place of essays. Admissions offices are even using social networking profiles during their decision making process.

Check out the infographic from Course Hero for more statistics:

If Educators are recognizing the value of Social Media to educate their students then why aren’t you using it to educate your customers about your business? Its time for your business to use Social Media as part of its Marketing strategy. Direct Marketing Rx can help you get started today.

Do You Doubt You Can Find Your Customers On Facebook?

February 24th, 2011

Still wondering why you should bother having a Business Page on Facebook? Consider this 1 out of every 13 people in the world are on Facebook. Out of people in the U.S. connected to the internet, 72% have a profile on Facebook.

Think of how many people you could educate about your business. And the people who find you on Facebook will share your Page with others if they find it interesting. Word of mouth marketing done online because you made the time to interact with your customers on Facebook.

Check out this short video by Alex Trimpe to get more information on the power of Facebook in people’s lives and think about why you aren’t marketing your business on Facebook yet:

The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.

 

It’s amazing, how in a few short years Facebook has grown and is a part of daily life for millions of people. People communicate with family and friends, search for information, places to go, companies to do business with all inside Facebook.

Direct Marketing Rx can help you get started. Contact us today and start reaching out to the half a billion people on Facebook. Don’t just think local, think global for your business.

If Social Media Were a High School [Infographic]

February 20th, 2011

Flowtown had this fun infographic describing each social media network as a high school teenager. Its up to you to get involved and get your business known among the niche group your business is targeting.
Class Of 2011: If Social Media Were a High School
Flowtown - Social Media Marketing Application

Is Being Relevant Only a Fantasy for Your Business?

February 12th, 2011

Dilbert.com

Have you made your business irrelevant online? Astonishingly enough I still hear on a daily basis, at least one business person say they are not interested in Facebook or other social media to promote their business online.  Apparently those business people want to stay invisible and irrelevant on a media platform that can brand their business on a global scale.

An associate mentioned to me that some people currently view social media for marketing and advertising like people back in the 1950’s viewed radio some new fad that wasn’t worth their making room in for in their marketing budget. Savvy business people who saw the value of radio back in the 1950’s used it too make their businesses more successful. Today savvy business people can use social media, especially Facebook to enhance awareness about their business to their target market on a huge scale for much less money than a radio ad in today’s media.  Social media is the present and the future.

Social media in unexplored territory for many and businesses need to know how to use social networking to promote their business.  Social media allows you to expand your online presence, build a social media fan base, interact with your customers and increase sales with social networks like Facebook, Twitter and YouTube and Blogs.

You can use it to tell your customers about your business, future products and services, promotional events, special sales and educational seminars. You can also build your business reputation as a leader in your field by sharing your expertise which helps to create loyal customers who turn into fans and tell their friends about your business.

Don’t just fantasize about being relevant get your social media marketing started today. Direct Marketing Rx is a social media management firm dedicated to marketing your business through social networks. If you need help we are here to meet your social media marketing needs. To keep in touch with customers and build brand awareness you need to get involved in social media. Contact us today we can help you.

Spring into Your March Marketing Promotions!

February 11th, 2011

People are blooming with the urge to shop when the sun comes out and flowers start growing. Lure them into you business with special offers using fun and outrageous themes.

Get people interacting with you on your Facebook page and Twitter. Have recipe contests.  Send out mailers with recipe cards attached and have customers post photos of their version of your recipe on your Facebook Wall.

Have a taste off at your business and have some local celebrities’ judge which of your customers had the best recipe. Take their photo with the winning dish and give them a gift certificate for your products or services.

If you run a restaurant and say a special day below that incorporates one of your dishes or desserts have a special discount on that specific day. Advertise it on you social media profile, your print, TV and radio ads. Get people excited to come in and taste that special dish.  National White Chocolate Cheesecake days sounds like a yummy way to get customers dining at your restaurant. Or Lobster Newburg Day or Baked Scallops Day or even National Oatmeal Nut Waffles Day.

There are plenty of ideas for non-food service businesses too.  Have a National Cheese Doodle Day promotion where you hand out snack sized bags to customers who come in to your business on March 5th.

Week 1 –

March 1 – National Peanut Butter Lover’s Day

March 1 – National Fruit Compote Day

March 2 – National Banana Cream Pie Day

March 3 – National Cold Cuts Day – Have cold cuts in a deli tray available for customers to enjoy while the shop your sale.

March 3 – National Mulled Wine Day

March 4 – National Poundcake Day

March 5 – National Cheese Doodle Day

March 6 – National White Chocolate Cheesecake Day

Week 2 –

March 7 – National Crown Roast of Pork Day

March 7 – National Cereal Day

March 8 – National Peanut Cluster Day

March 9 – National Crabmeat Day

March 10 – National Blueberry Popover Day

March 11 – National Oatmeal Nut Waffles Day – Invite your top clients over for a breakfast at your favorite restaurant

March 12 – National Baked Scallops Day – Great promotion idea for seafood restaurants.

March 13 – National Coconut Torte Day

Week 3 –

March 14 – National Potato Chip Day

March 15 – National Peanut Lovers Day

March 15 – National Pears Helene Day

March 16 – National Artichoke Heart Day

March 17 – National Corned Beef and Cabbage Day

March 18 – National Oatmeal Cookie Day – Bakery marketing idea.

March 19 – National Poultry Day

March 19 – National Chocolate Caramel Day

March 20 – National Ravioli Day – Italian restaurants can have a special offer.

Week 4 –

March 21 – National French Bread Day – I love fresh baked French Bread.

March 21 – National California Strawberry Day – The Santa Maria Strawberry Festival is  April 29th – May 1st.

March 22 – National Water Day – Donate to Water Project.

March 23 – National Chip and Dip Day

March 23 – National Melba Toast Day

March 24 – National Chocolate Covered Raisins Day

March 25 – National Lobster Newburg Day

March 25 – National Pecan Day

March 26 – National Waffle Day

March 26 – National Nougat Day

March 27 – National Spanish Paella Day

Week 5 –

March 28 – National Black Forest Cake Day – I’m thinking of the Madonna Inn Bakery! Yum!

March 29 – National Lemon Chiffon Cake Day

March 30 – National Turkey Neck Soup Day – How about a recipe contests?

March 31 – National Clams on the Half Shell Day – Another seafood restaurant promotional idea.

March 31 – National Tater Day

Be sure to leave a comment about which day you used in your March Marketing promotions. I’m eager to hear how you used outrageous advertising to bring in sales.

Social Media Map of the World – Is Your Business On It? [Infographic]

February 8th, 2011

Check out the infographic of the world map of social networking changes from June 2009 to December 2010. Facebook use is spreading throughout the world.

Facebook and Twitter are the top two social networking sites. Are you promoting your business on Facebook and Twitter?  If your answer is no then what’s holding you back?

If social media has the power to move people to change history think about what it can do for your business.  We live in a global economy. It’s time to get the word out about your business on a global scale with a Facebook Fan Page and a Twitter account.

World Map of Social Networks

7 Tips for Dealing with Complaints Posted on Your Fan Page or Twitter Profile

December 30th, 2010

I’ve heard people worry about using social media because they aren’t sure how to handle negative comments or bad reviews.  They’ve heard some nightmare situation where an unfounded complaint was posted on a review site or someone’s Facebook Wall and the business spent days in an ongoing dialogue refuting the complaint.

Consider social media networks as an extension of your customer service. Here are some tips in dealing with negative reviews and comments posted online:

  1. Be sure to thank the person posting the negative comment or review for sharing their concerns.  Companies can appear indifferent or hostile when faced with a negative comment.
  2. Always reply to negative posts. It shows you are interested in their experience with your company. Let everyone see you have great customer service by posting a timely response.
  3. Don’t get into an online argument for any reason. Always be professional and civil no matter how inflammatory the individual’s comment or review may be.
  4. Be quick to provide an apology when dealing with a negative review. You are sorry they had a bad experience.
  5. Fix the problem and explain the steps you’ve taken to make the fix. Address the issue in a timely manner before you give the person reason to post further complaints due to your failure to respond to the complaint.
  6. Don’t obsess on a bitterly negative review. You don’t want to sound defensive or make a bad situation worse. Do your best to fix the problem and then move forward. Focus on keeping your regular customers happy and encourage them to post positive reviews. This will balance out any negative posts that prospective customers see. If they read on bad review out of 50 good reviews they’ll know it was an unusual occurrence.

If the issue is too involved send the person a direct message on Facebook or Twitter. You can even ask for the customer’s phone number so you can contact directly.  In the past, when I’ve had issues with my web hosting services tech support scheduled a phone appointment to deal with my customer service and technical concerns.

The point is to be proactive and have a person designated to handle customer service issues that come up through your social media profiles.

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