Posts Tagged ‘Direct Marketing’

October has a Cornucopia of Marketing Ideas!

October 2nd, 2011

 

 

Looking for Marketing Promotion Ideas for October? Check out the wide variety of days. Healthy ideas, not so healthy and fun food day ideas. October 22nd is National Nut day. What kind of nutty ideas can you come up with for your Marketing promotions?

 

First Week:

October 1 – World Vegetarian Day – Have customers share recipes on Facebook

October 1 – National Homemade Cookies Day [I love baking cookies!]

October 2 – National Fried Scallops Day

October 3 – National Caramel Custard Day

October 4 – National Taco Day

October 4 – National Vodka Day – Great promotion for Night Clubs, Sports Bars and Restaurants

October 5 – National Apple Betty Day

October 6 – National Noodle Day

October 7 – National Frappe Day

 

Second Week:

 

October 8 – National Fluffernutter Day

October 9 – National Dessert Day – Have people post their Favs!

October 9 – National Moldy Cheese Day

October 10 – National Angel Food Cake Day

October 11 – National Sausage Pizza Day

October 11 – World Egg Day

October 12 – National Gumbo Day

October 13 – National Yorkshire Pudding Day

October 14 – National Chocolate-Covered Insects Day – EWWW!

October 15 – National Mushroom Day

October 15 – National Chicken Cacciatore Day

October 15 – National Roast Pheasant Day

 

Third Week:

October 16 – World Food Day – Promote a feed the hungry food drive!

October 16 – National Liqueur Day

October 17 – National Pasta Day

October 18 – National Chocolate Cupcake Day

October 19 – National Seafood Bisque Day

October 20 – National Brandied Fruit Day

October 21 – National Apple Day

October 21 – National Pumpkin Cheesecake Day

October 21 – National Caramel Apple Day – Yum! Have them for your customers!

October 22 – National Nut Day

 

Fourth Week:

October 23 – National Boston Cream Pie Day

October 24 – National Bologna Day

October 24 – Good and Plenty Day

October 25 – National Greasy Foods Day

October 26 – National Mincemeat Pie Day

October 26 – National Pretzel Day – Do a mailer with mini bags of pretzels.

October 26 – National Pumpkin Day

October 27 – National Potato Day

October 28 – National Chocolate Day – Here’s my favorite day!

October 29 – National Oatmeal Day

October 30 – National Candy Corn Day

October 31 – National Candy Apple Day

 

Cool Marketing Ideas for the Hot Days of August!

July 22nd, 2011

Looking for some marketing themes to cool off your customers on scorching hot August days? I notice several days have to do with ice cream, soda and refreshing fruits. I can really sink my teeth into August 2nd as National Ice Cream Sandwich Day.

Although August 6th National Root Beer Float Day sounds very thirst and heat quenching. August 14th is National Creamsicle Day and you can cool off your customers while they browse your special offers.

I’m curious what you can come up with for National Zucchini Day on August 8th. Would you do a Social Media based recipe contest? Offer samples of zucchini bread?

National Lemonade Day on August 20th is my favorite. I love drinking lemonade and frozen lemonade treats are fantastic. Would you have a recipe contest with judges doing taste tests

National Rum Day on August 16th has me thinking of a Captain Jack Sparrow costume contest. Now is that too outrageous? Post a photo of the winning costume on your Facebook Page.

1st Week:

August 1 – National Raspberry Cream Pie Day

August 2 – National Ice Cream Sandwich Day – Great on a hot day.

August 2 – National Ice Cream Soda Day

August 3 – National Watermelon Day – Have a picnic for your top customers.

August 4 – National Chocolate Chip Day – I bake yummy cookies.

August 4 – National Lasagne Day – Calling all Italian food restaurants!

August 5 – National Mustard Day

August 5 – National Waffle Day – Eateries that serve breakfast can use this in a promotion.

August 5 – National Oyster Day

August 6 – National Root Beer Float Day – I’d visit a store offering me one on a hot day!

2nd Week:

August 7 – National Raspberries ‘n Cream Day

August 8 – National Frozen Custard Day

August 8 – National Zucchini Day

August 9 – National Rice Pudding Day

August 10 – National S’mores Day – Sporting Goods shops can hand out treats to customers.

August 11 – National Raspberry Tart Day

August 12 – National Julliene Fries Day

August 13 – National Filet Mignon Day – For you luxury target market.

3rd Week:

August 14 – National Creamsicle Day

August 15 – National Lemon Meringue Pie Day – Yummy! Bakeries can create a promotion.

August 16 – National Bratwurst Day

August 16 – National Rum Day – Nightclubs and Sports Bars can have a Rum night!

August 17 – National Vanilla Custard Day

August 18 – National Ice Cream Pie Day

August 19 – National Soft Ice Cream Day

August 19 – National Potato Day

August 19 – National Hot & Spicy Food Day – Bring Your Own Antacids!

August 20 – National Chocolate Pecan Pie Day

August 20 – National Lemonade Day – I love lemonade! Have a recipe contest!

4th Week:

August 21 – National Spumoni Day

August 22 – National Pecan Torte Day

August 22 – National Eat a Peach Day – Healthy treat for your customers.

August 23 – National Spongecake Day – Now why am I thinking of Sponge Bob Squarepants?

August 24 – National Peach Pie Day

August 25 – National Banana Split Day – I’m thinking of an eating contest for customers.

August 26 – National Cherry Popsicle Day – Hand out to children.

August 27 – National Pots de Crème Day

August 27 – National Banana Day – I love them as a portable and healthy snack.

5th Week:

August 28 – National Cherry Turnovers Day

August 29 – National More Herbs

August 29 – National Less Salt Day – Good for nutritionists and restaurants

August 29 – National Chop Suey Day

August 29 – National Lemon Juice Day

August 30 – National Toasted Marshmallow Day – Have a campfire themed event.

August 31 – National Trail Mix Day

August 31 – National Eat Outside Day

I hope you find some marketing ideas for the 31 days of August. Please post a comment about which days you use and the results. I’d love to hear them.

Social Media has Revolutionized the World! [Video]

July 14th, 2011

Check out these stats  about how social media has changed the world. Watch the video Social Media Revolution 2011 for more amazing information:

* If it were a country Facebook would be the world’s third largest.
* One in five couples met on line.
* Generation Y and Z consider email passe.
* YouTube is the 2nd largest search engine in the world.

31 Days of Marketing Ideas for July!

June 23rd, 2011

Looking for outrageous marketing themes for July to keep your customers engaged and buying? You’ve come to the right place. Below are a list of food and drink National Days to give your marketing a sparkling flare!

I like July 31st – National Cotton Candy Day. It just so happens its during the local County Fair in my area! I have lots of happy childhood memories attached to Cotton Candy.

Rent a cotton candy machine for your business and invite your customers to come in with their families for free cotton candy. You can create an event on Facebook, tweet about it and set up a Foursquare promotion related to National Cotton Candy Day. And if you hurry you can even drop a cotton candy themed postcard in the mail to your customer list. Invite your guests to post photos of their cotton candy fun on your Facebook wall.

National Junk Food Day on July 21st sounds like lots of fun! Get your customers talking about their favorite Junk Food and have them post photos on your Facebook Wall.

Want a tropical theme for your marketing promotion? National Pina Colada Day on July 10th should work just fine. If you are a non-food service business you can have non alcoholic Pina Coladas available for customers to enjoy/

If you want to get fancy and deal with a luxury market send your best clients caviar on July 18th National Caviar Day.

1st Week:

July 1 – National Gingersnap Day
July 1 – National Creative Ice Cream Flavor Day – Have a contest and have people submit recipes.
July 2 – National Anisette Day – Its an Anise flavored liqueur.
July 3 – National Chocolate Wafer Day
July 3 – National Eat Beans Day [Make sure you use this for an out door event! LOL]

2nd Week:

July 4 – National Barbecue Day
July 4 – National Barbecued Spareribs Day
July 4 – National Caesar Salad Day
July 5 – National Apple Turnover Day
July 6 – National Fried Chicken Day – My Grandma fried the best chicken!
July 7 – National Strawberry Sundae Day
July 7 – National Macaroni Day
July 8 – National Milk Chocolate with Almonds Day
July 9 – National Sugar Cookie Day
July 9 – National Don’t Put all your Eggs in One Omelet Day
July 10 – National Pina Colada Day – Have a tropical theme with special offer on Pina Coladas!

3rd Week:

July 11 – National Blueberry Muffin Day -  Bakeries, coffee shops and even diners can use this day.
July 12 – National Pecan Pie Day
July 13 – National French Fries Day [Oh, there goes my diet! Love fries!]
July 13 – National Bean ‘n Franks Day
July 14 – National Grand Marnier Day
July 14 – National Pick Blueberries Day
July 15 – National Tapioca Pudding Day
July 16 – National Corn Fritters Day
July 17 – National Peach Ice Cream Day

4th Week:

July 18 – National Caviar Day – Luxury market! Send out jars to your top clients.
July 19 - National Daiquiri Day – Have non-alcoholic ones in your store for customers on a hot day.
July 19 – National Ice Cream Day
July 20 – National Lollipop Day – Hand out to your customers children when they stop by.
July 20 – National Fortune Cookie Day – Have ones with motivational quotes and use in mailers.
July 21 – National Crème Brulee Day
July 21 – National Junk Food Day – Why am I thinking competitive eating contest?
July 22 – National Penuche Fudge Day [Made from brown sugar]
July 23 – National Vanilla Ice Cream Day
July 24 – National Tequila Day – Bars, Nightclubs and Mexican restaurants can do a themed promo.

5th Week:

July 25 – National Hot Fudge Sundae Day
July 26 – National Bagelfest – Bakeries pay attention!
July 26 – National Coffee Milkshake Day – Coffee shops can use this for a special promo.
July 27 – National Crème Brulee Day
July 27 – National Scotch Day – Bars, Pubs and Nightclubs can use this for a promotion.
July 28 – National Milk Chocolate Day
July 28 – National Hamburger Day
July 29 – National Lasagna Day
July 30 – National Cheesecake Day
July 31 – National Raspberry Cake Day
July 31 – National Cotton Candy Day  – Rent a machine for your business and invite customers for a treat.
July 31 - National Jump for Jelly Beans Day – Send out mailers with jelly beans packages attached.

For those of you looking for non food related marketing themes for July I’ll be posting a list soon. Let me know which days you use for a promotion and the response you get.

Is Social Media about to Embed Itself into Education?

April 11th, 2011

Is Social Media about to Embed Itself into Education?

Educators are using Facebook, Twitter and Youtube in larger numbers to connect with students and other educators. Three universities are even accepting one minute videos in place of essays. Admissions offices are even using social networking profiles during their decision making process.

Check out the infographic from Course Hero for more statistics:

If Educators are recognizing the value of Social Media to educate their students then why aren’t you using it to educate your customers about your business? Its time for your business to use Social Media as part of its Marketing strategy. Direct Marketing Rx can help you get started today.

The Psychology of Social Media Marketing

March 15th, 2011

Solve Your Customers Problems with Your Services.

Do you want to know the best way to reach your customers with Social Media? I found an article from memeburn describing “6 Psychology Findings for Social Media Marketing”. What I took from the article:

• People love multiple ways to learn .Audio and visual so add videos and audios to your social media not just text content.

• Niche marketing is good for business. Solve a specific problem for a specific set of customers.

• Give people choices but not so many they get overwhelmed and can’t make a decision. Options A, B, and C not A thru Z.

• People will be more inclined to like us if we share valuable information on a regular basis. We start off as an acquaintance and become someone they enjoy seeing and trust.

• People like a story that connects with them on an emotional level. Share examples of how your products or services will enhance their lives.

• People love advice. A 2008 study showed that 50% of people consulted a blog before making a buying decision. You can influence you customers in a positive way by sharing the features and benefits of your services. Use reviews and testimonials.

If you want to read the details of the article you can read it here: 6 Psychology Findings for Social Media Marketing.

April Is A Marketing Picnic Of Ideas!

March 14th, 2011

April 23rd is National Picnic Day. Have a picnic themed promotion for your business. Send out Picnic baskets full of goodies to you top clients. Or have a picnic at your store if you cater to families and encourage them to bring their children.

April 1st has three different theme ideas to match any business. I like National Cherry Cheesecake Day…invite me to a tasting at your event.

There is even a healthy day for vegetarians: April 20th is National Lima Bean Respect Day. I loved them in my vegetable soup when I was a child.  Hmm, National Zucchini Bread day sounds like a tasty treat for you customers.

All of April has some really good days for marketing themes. Check out the rest below for five weeks full of outrageous advertising ideas. Use them in your Social Media, Direct Mail and Print and TV advertising promotions

Week 1 –

April 1 – April Fool’s Day – This sale is no joke…prices that can’t be beat.

April 1 – National Sourdough Bread Day

April 1 – International Edible Book Day – There’s even an International Edible Book Festival.

April 2 – National Peanut Butter and Jelly Day – Its peanut butter, jelly time!

April 3 – National Chocolate Mousse Day – Ummm, delicious.

Week 2 –

April 4 – National Cordon Bleu Day

April 5 – National Raisin & Spice Bar Day

April 6 – National Caramel Popcorn Day

April 7 – National Coffee Cake Day – Coffee shops can offer a special offer with a beverage.

April 8 – National Empanada Day

April 9 – National Chinese Almond Cookie Day

April 10 – National Cinnamon Crescent Day – Bakeries can do a promotion to bring in customers.

Week 3 –

April 11 – National Cheese Fondue Day

April 12 – National Licorice Day

April 13 – National Peach Cobbler Day – Have fans post recipes on your Fan Page wall.

April 14 – National Pecan Day

April 14 – National Hot Cross Bun Day

April 15 – National Glazed Spiral Ham Day

April 16 – National Eggs Benedict Day

April 16 – National Baked Ham with Pineapple Day

April 16 – National Day of the Mushroom

April 17 – National Cheeseball Day

Week 4 –

April 18 – National Animal Crackers Day – Monkeys and rabbits Loop the Loop

April 19 – National Garlic Day

April 19 – National Amaretto Day

April 20 – National Pineapple Upside-down Cake Day

April 20 – National Lima Bean Respect Day

April 21 – National Chocolate-Covered Cashews Day

April 22 – National Jelly Bean Day – Mail out jelly beans in a mailer.

April 23 – National Cherry Cheesecake Day

April 23 – National Picnic Day – Picnic themed sale for families.

April 24 – National Pigs-in-a-Blanket Day

Week 5 –

April 25 – National Zucchini Bread Day

April 26 – National Pretzel Day – Offer customers big, warm pretzels. Yum!

April 27 – National Prime Rib Day

April 28 – National Blueberry Pie Day – Recipe contest for your customers.

April 29 – National Shrimp Scampi Day – Seafood restaurants, think up a promotion!

April 30 – National Oatmeal Cookie Day

April 30 – National Raisin Day

 

Do You Doubt You Can Find Your Customers On Facebook?

February 24th, 2011

Still wondering why you should bother having a Business Page on Facebook? Consider this 1 out of every 13 people in the world are on Facebook. Out of people in the U.S. connected to the internet, 72% have a profile on Facebook.

Think of how many people you could educate about your business. And the people who find you on Facebook will share your Page with others if they find it interesting. Word of mouth marketing done online because you made the time to interact with your customers on Facebook.

Check out this short video by Alex Trimpe to get more information on the power of Facebook in people’s lives and think about why you aren’t marketing your business on Facebook yet:

The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.

 

It’s amazing, how in a few short years Facebook has grown and is a part of daily life for millions of people. People communicate with family and friends, search for information, places to go, companies to do business with all inside Facebook.

Direct Marketing Rx can help you get started. Contact us today and start reaching out to the half a billion people on Facebook. Don’t just think local, think global for your business.

Is Being Relevant Only a Fantasy for Your Business?

February 12th, 2011

Dilbert.com

Have you made your business irrelevant online? Astonishingly enough I still hear on a daily basis, at least one business person say they are not interested in Facebook or other social media to promote their business online.  Apparently those business people want to stay invisible and irrelevant on a media platform that can brand their business on a global scale.

An associate mentioned to me that some people currently view social media for marketing and advertising like people back in the 1950’s viewed radio some new fad that wasn’t worth their making room in for in their marketing budget. Savvy business people who saw the value of radio back in the 1950’s used it too make their businesses more successful. Today savvy business people can use social media, especially Facebook to enhance awareness about their business to their target market on a huge scale for much less money than a radio ad in today’s media.  Social media is the present and the future.

Social media in unexplored territory for many and businesses need to know how to use social networking to promote their business.  Social media allows you to expand your online presence, build a social media fan base, interact with your customers and increase sales with social networks like Facebook, Twitter and YouTube and Blogs.

You can use it to tell your customers about your business, future products and services, promotional events, special sales and educational seminars. You can also build your business reputation as a leader in your field by sharing your expertise which helps to create loyal customers who turn into fans and tell their friends about your business.

Don’t just fantasize about being relevant get your social media marketing started today. Direct Marketing Rx is a social media management firm dedicated to marketing your business through social networks. If you need help we are here to meet your social media marketing needs. To keep in touch with customers and build brand awareness you need to get involved in social media. Contact us today we can help you.

Social Media Map of the World – Is Your Business On It? [Infographic]

February 8th, 2011

Check out the infographic of the world map of social networking changes from June 2009 to December 2010. Facebook use is spreading throughout the world.

Facebook and Twitter are the top two social networking sites. Are you promoting your business on Facebook and Twitter?  If your answer is no then what’s holding you back?

If social media has the power to move people to change history think about what it can do for your business.  We live in a global economy. It’s time to get the word out about your business on a global scale with a Facebook Fan Page and a Twitter account.

World Map of Social Networks

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