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Archive for the ‘Copywriting’ category
10 Steps to Becoming a Better Writer from copyblogger
June 16th, 201222 Ways to Create Compelling Content from Copyblogger
February 25th, 2012Check out this infographic from Copyblogger about how to create compelling content for you blog. I like points 2 – Group brainstorming. And I like point number 5 – let a Guest Write. In need to work on this on and start having guest writers post on my blog. All 22 points are good ideas. Which one’s will you try out?
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October has a Cornucopia of Marketing Ideas!
October 2nd, 2011
Looking for Marketing Promotion Ideas for October? Check out the wide variety of days. Healthy ideas, not so healthy and fun food day ideas. October 22nd is National Nut day. What kind of nutty ideas can you come up with for your Marketing promotions?
First Week:
October 1 – World Vegetarian Day – Have customers share recipes on Facebook
October 1 – National Homemade Cookies Day [I love baking cookies!]
October 2 – National Fried Scallops Day
October 3 – National Caramel Custard Day
October 4 – National Taco Day
October 4 – National Vodka Day – Great promotion for Night Clubs, Sports Bars and Restaurants
October 5 – National Apple Betty Day
October 6 – National Noodle Day
October 7 – National Frappe Day
Second Week:
October 8 – National Fluffernutter Day
October 9 – National Dessert Day – Have people post their Favs!
October 9 – National Moldy Cheese Day
October 10 – National Angel Food Cake Day
October 11 – National Sausage Pizza Day
October 11 – World Egg Day
October 12 – National Gumbo Day
October 13 – National Yorkshire Pudding Day
October 14 – National Chocolate-Covered Insects Day – EWWW!
October 15 – National Mushroom Day
October 15 – National Chicken Cacciatore Day
October 15 – National Roast Pheasant Day
Third Week:
October 16 – World Food Day – Promote a feed the hungry food drive!
October 16 – National Liqueur Day
October 17 – National Pasta Day
October 18 – National Chocolate Cupcake Day
October 19 – National Seafood Bisque Day
October 20 – National Brandied Fruit Day
October 21 – National Apple Day
October 21 – National Pumpkin Cheesecake Day
October 21 – National Caramel Apple Day – Yum! Have them for your customers!
October 22 – National Nut Day
Fourth Week:
October 23 – National Boston Cream Pie Day
October 24 – National Bologna Day
October 24 – Good and Plenty Day
October 25 – National Greasy Foods Day
October 26 – National Mincemeat Pie Day
October 26 – National Pretzel Day – Do a mailer with mini bags of pretzels.
October 26 – National Pumpkin Day
October 27 – National Potato Day
October 28 – National Chocolate Day – Here’s my favorite day!
October 29 – National Oatmeal Day
October 30 – National Candy Corn Day
October 31 – National Candy Apple Day
Bake Up Tasty Marketing for November
November 8th, 2010
November has a cornucopia of special days to use for your marketing promotions. Don’t call me a sourpuss but I’m liking National Pickle Day on November 14th! Or make your whole month healthy with November being National Vegan month. I’m partial to all the dessert days with my killer sweet tooth. How about you? Which days will you use to promote your business?
Celebrate National Peanut Butter Lover’s Month
Week 1
November 1 National Vinegar Day
November 2 National Deviled Egg Day
November 3 National Sandwich Day
November 4 National Candy Day – Everyday is candy day for me!
November 5 National Doughnut Day
November 6 National Nachos Day
November 7 National Bittersweet Chocolate with Almonds Day
Week 2
November 8 Celebrate National Raisin Bread Day
November 9 Celebrate National Vegan Month
November 10 National Vanilla Cupcake Day – I have an easy frosting recipe!
November 11 National Sundae Day
November 12 National Chicken Soup for the Soul Day
November 13 National Indian Pudding Day
November 14 National Pickle Day – Love crunchy dill pickles!
Week 3
November 15 National Raisin Bran Cereal Day
November 17 National Homemade Bread Day – I have a great beer bread recipe.
November 18 Celebrate National Georgia Pecan Month
November 19 Celebrate National Pepper Month
November 20 National Peanut Butter Fudge Day
November 21 National Gingerbread Day – Have a Gingerbread house contest.
Week 4
November 22 National Cashew Day – Tasty nut. Mail small bags to your clients!
November 23 National Eat a Cranberry Day – I like cranberry juice and dressing!
November 24 National Sardines Day
November 25 National Parfait Day
November 26 National Cake Day
November 27 National Bavarian Cream Pie Day
November 28 National French Toast Day
Week 5
November 29 National Lemon Cream Pie Day
November 30 National Mousse Day
Tasty Marketing Ideas for June
May 21st, 2010
June 3rd National Donut Day
June is full of delicious days to use for your marketing promotions. As a major candy addict I love National Candy Month. Your direct mailers can be sent out with a variety of candy that ties into your marketing promotion. I like using Smarties candies for smart business people.
I do enjoy the natural sweetness of fruit so National Papaya Month and Fresh Fruit and Vegetables Month are healthy marketing options.
Monthly Campaign Topics:
National Candy Month
National Dairy Month
National Fresh Fruit and Vegetables Month
National Iced Tea Month
National Papaya Month
Week 1
June 1 National Hazelnut Cake Day
June 2 National Rocky Road Day
June 3 Donut Day (1st weekend in June)
June 3 National Chocolate Macaroon Day
June 5 National Gingerbread Day
June 6 National Applesauce Cake Day
Week 2
June 7 National Chocolate Ice Cream Day
June 9 National Strawberry-Rhubarb Pie Day
June 11 National German Chocolate Cake Day
June 12 National Peanut Butter Cookie Day
June 13 Kitchen Klutzes of America Day
Week 3
June 14 National Strawberry Shortcake Day
June 16 National Fudge Day
June 17 National Apple Strudel Day
June 17 National Cherry Tart Day
Week 4
June 21 National Peaches & Cream Day
June 22 National Chocolate Eclair Day
June 23 National Pecan Sandies Day
June 24 National Pralines Day
June 25 National Strawberry Parfait Day
June 26 National Chocolate Pudding Day
June 29 National Almond Buttercrunch Day
Reese’s Gets Customers Coming Back for More!
April 16th, 2010Every so often I get these cravings for peanut butter and chocolate so I buy Reese’s peanut butter cups. I noticed writing on the bottom of the card stock that holds the cups in place as I finished the last cup. See the photo below:
The comment was cheerful and then the end was an ingenious way on Hershey’s part to get you to buy more Reese’s candy. I read it and was moved to buy more. The candy was so yummy I think I even went specifically to the store just to buy more Reese’s peanut butter cups.
How’s that for copy that moves the customer to action? It had a positive message: “Have a perfect day” and “This is not an empty package but a REMINDER TO GET MORE”, how cool is that? I had been feeling sad that my candy was finished until I read the message on the card. Then I was moved to buy more peanut butter cups.
Hershey’s came up with an excellent and tasty way to encourage more sales. Now that’s what I call direct response marketing at its best! I had more peanut butter cups to enjoy and Hershey’s had more of my money. =) A win/win situation!
What are you doing to get your customers wanting more of your goods and services? Any notes on your invoices, sales receipts or follow up contacts encouraging them to do even more business with you?
Are There Too Many Acronyms In Your Marketing Message?
April 5th, 2010
Beware of using too much industry jargon in your copy if your customers are not familiar with it. They may end up interpreting it like the gal in the Dilbert comic above.
The problem with that is you won’t make the sale because the prospect won’t have a clue what they should buy. Keep the content clear and easy to understand.
Even when targeting a specific market familiar with industry lingo be careful with using too many acronyms. It will make the copy difficult to read and make the reader eager to move on from your marketing messages.
You don’t want the customer so busy trying to sort it all out in his mental dictionary and missing the benefits of your goods or services in the process.
Keep your marketing messages from getting stuck in a Dilbertesque zone of lost sales.
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Anything is Possible with Good Copy
April 1st, 2010Copy makes all the difference. Have you seen the Old Spice ad? The commercial has an interesting visual style with all the special effects but what really grabs attention are the words being said:
“Hello ladies. Look at your man. Now back to me. Now back at your man. Now back to me. Sadly, he isn’t me. But if he stopped using lady-scented body wash and switched to Old Spice, he could smell like he’s me. Look down. Back up. Where are you? You’re on a boat with the man your man could smell like. What’s in your hand? Back at me. I have it. It’s an oyster with two tickets to that thing you love. Look again. The tickets are now diamonds. Anything is possible when your man smells like Old Spice and not a lady. I’m on a horse.”
The copy engages the listener directly. It tells you what to do and think and how things could be if you buy this product that opens up possibilities.
Suddenly everyone is listening and thinking either “How can I be that man” or “How can I get a man like that?” Hmm, well if Old Spice can help let’s buy some. Men will buy it hoping to be that cool guy in the commercial. Women will buy it hoping her man will morph into that cool guy or at least smell as good.
Anything is possible when you wear Old Spice. Boy that makes you want to buy. I was ready to buy it!
Watch the video yourself here:
[youtube=http://www.youtube.com/watch?v=owGykVbfgUE&hl=en_US&fs=1&color1=0x5d1719&color2=0xcd311b]
I’m on Alltop!
February 3rd, 2010Check out my badge to the right. Direct Marketing Rx’s Blog will be listed under Alltop Marketing! Pretty cool.
