Archive for the ‘Copywriting’ category
Check out this infographic from Copyblogger about how to create compelling content for you blog. I like points 2 – Group brainstorming. And I like point number 5 – let a Guest Write. In need to work on this on and start having guest writers post on my blog. All 22 points are good ideas. Which one’s will you try out?
November has a cornucopia of special days to use for your marketing promotions. Don’t call me a sourpuss but I’m liking National Pickle Day on November 14th! Or make your whole month healthy with November being National Vegan month. I’m partial to all the dessert days with my killer sweet tooth. How about you? Which days will you use to promote your business?
Celebrate National Peanut Butter Lover’s Month
November 1 National Vinegar Day
November 2 National Deviled Egg Day
November 3 National Sandwich Day
November 4 National Candy Day – Everyday is candy day for me!
November 5 National Doughnut Day
November 6 National Nachos Day
November 7 National Bittersweet Chocolate with Almonds Day
November 8 Celebrate National Raisin Bread Day
November 9 Celebrate National Vegan Month
November 10 National Vanilla Cupcake Day – I have an easy frosting recipe!
November 11 National Sundae Day
November 12 National Chicken Soup for the Soul Day
November 13 National Indian Pudding Day
November 14 National Pickle Day – Love crunchy dill pickles!
November 15 National Raisin Bran Cereal Day
November 17 National Homemade Bread Day – I have a great beer bread recipe.
November 18 Celebrate National Georgia Pecan Month
November 19 Celebrate National Pepper Month
November 20 National Peanut Butter Fudge Day
November 21 National Gingerbread Day – Have a Gingerbread house contest.
November 22 National Cashew Day – Tasty nut. Mail small bags to your clients!
November 23 National Eat a Cranberry Day – I like cranberry juice and dressing!
November 24 National Sardines Day
November 25 National Parfait Day
November 26 National Cake Day
November 27 National Bavarian Cream Pie Day
November 28 National French Toast Day
November 29 National Lemon Cream Pie Day
November 30 National Mousse Day
June is full of delicious days to use for your marketing promotions. As a major candy addict I love National Candy Month. Your direct mailers can be sent out with a variety of candy that ties into your marketing promotion. I like using Smarties candies for smart business people.
I do enjoy the natural sweetness of fruit so National Papaya Month and Fresh Fruit and Vegetables Month are healthy marketing options.
Monthly Campaign Topics:
National Candy Month
National Dairy Month
National Fresh Fruit and Vegetables Month
National Iced Tea Month
National Papaya Month
June 1 National Hazelnut Cake Day
June 2 National Rocky Road Day
June 3 Donut Day (1st weekend in June)
June 3 National Chocolate Macaroon Day
June 5 National Gingerbread Day
June 6 National Applesauce Cake Day
June 7 National Chocolate Ice Cream Day
June 9 National Strawberry-Rhubarb Pie Day
June 11 National German Chocolate Cake Day
June 12 National Peanut Butter Cookie Day
June 13 Kitchen Klutzes of America Day
June 14 National Strawberry Shortcake Day
June 16 National Fudge Day
June 17 National Apple Strudel Day
June 17 National Cherry Tart Day
June 21 National Peaches & Cream Day
June 22 National Chocolate Eclair Day
June 23 National Pecan Sandies Day
June 24 National Pralines Day
June 25 National Strawberry Parfait Day
June 26 National Chocolate Pudding Day
June 29 National Almond Buttercrunch Day
Beware of using too much industry jargon in your copy if your customers are not familiar with it. They may end up interpreting it like the gal in the Dilbert comic above.
The problem with that is you won’t make the sale because the prospect won’t have a clue what they should buy. Keep the content clear and easy to understand.
Even when targeting a specific market familiar with industry lingo be careful with using too many acronyms. It will make the copy difficult to read and make the reader eager to move on from your marketing messages.
You don’t want the customer so busy trying to sort it all out in his mental dictionary and missing the benefits of your goods or services in the process.
Keep your marketing messages from getting stuck in a Dilbertesque zone of lost sales.
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Copy makes all the difference. Have you seen the Old Spice ad? The commercial has an interesting visual style with all the special effects but what really grabs attention are the words being said:
“Hello ladies. Look at your man. Now back to me. Now back at your man. Now back to me. Sadly, he isn’t me. But if he stopped using lady-scented body wash and switched to Old Spice, he could smell like he’s me. Look down. Back up. Where are you? You’re on a boat with the man your man could smell like. What’s in your hand? Back at me. I have it. It’s an oyster with two tickets to that thing you love. Look again. The tickets are now diamonds. Anything is possible when your man smells like Old Spice and not a lady. I’m on a horse.”
The copy engages the listener directly. It tells you what to do and think and how things could be if you buy this product that opens up possibilities.
Suddenly everyone is listening and thinking either “How can I be that man” or “How can I get a man like that?” Hmm, well if Old Spice can help let’s buy some. Men will buy it hoping to be that cool guy in the commercial. Women will buy it hoping her man will morph into that cool guy or at least smell as good.
Anything is possible when you wear Old Spice. Boy that makes you want to buy. I was ready to buy it!
Watch the video yourself here:
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