Archive for the ‘Advertising’ category

February has a Bushel of Marketing Ideas!

February 6th, 2012

February is National Grapefruit Month!

Check out the food themed marketing ideas, healthy or decadent its up to you. I love Grapefruits so I like the idea of a Grapefruit Month marketing promotion. But my absolute favorite is Chocolate Month. Consider the possibilities.

February is:

 

Canned Food Month

Chocolate Month

Great American Pies Month

National Cherry Month

National Fiber Focus month

National Grapefruit Month

National Heart Healthy Month

National Hot Breakfast Month

National Snack Food Month

Potato Lover’s Month

National Sweet Potato Month.

 

Week long holidays for February are :

    • First week of February is Shape up with Pickles Time
    • Second week is the Great American Pizza Bake Celebration
    • Third week is Kraut and Frankfurter week
    • Fourth week is National Pancake Week.

       

If that is not enough celebrating for such a short month then check out the list below for the Daily Food Holidays.

 

February 1 – National Baked Alaska Day

February 2 – National Heavenly Hash Day

February 3 – National Carrot Cake Day

February 4 – National Homemade Soup Day

February 4 - National Stuffed Mushroom Day

February 5 – National Chocolate Fondue Day

February 6 – National Food Checkout Day

February 6 - National Nutella Day

February 7 – National Fettuccine Alfredo Day

February 8 – National Molasses Bar Day

February 9 – National Bagels and Lox Day

February 10 – National Cream Cheese Brownie Day

February 11 – National Peppermint Patty Day

February 11 - National Don’t Cry over Spilled Milk Day

February 12 – National Plum Pudding Day

February 13 – National Tortellini Day

February 14 – National Cream-Filled Chocolates Day

February 15 – National Gumdrop Day

February 16 – National Almond Day

February 17 – National Indian Pudding Day

February 18 – National Crab Stuffed Flounder Day

February 19 – National Chocolate Mint Day

February 20 – National Cherry Pie Day

February 21 – National Sticky Bun Day

February 22 – National Sweet Potato Day

February 22 - National Margarita Day

February 23- National Banana Bread Day

February 24 – National Tortilla Chip Day

February 25 – National Chocolate-Covered Peanuts Day

February 25 - National Clam Chowder Day

February 26 – National Pistachio Day

February 27 – National Chocolate Cake Day

February 27 - National Strawberry Day

February 28 – National Chocolate Souffle Day

February 29 (Leap Day) – National Surf and Turf Day

 

Let me know which ideas you use for your marketing and let me know in a comment!

Kick Off January with Spicy Marketing Ideas!

December 27th, 2011

 

 

Get your 2012 Marketing started with a variety of savory Awareness Days. You can have direct mail, Facebook, Twitter and Google+ marketing promotions going on all during January. Check out January 16th Hot & Spicy International Food Day. Get your customers blood pumping for big sales.

 

1st Week:

January 1 – National Apple Gifting Day

January 2 – National Cream Puff Day [Yum, eating contest maybe?]

January 3 – National Chocolate Covered Cherry Day [My Mom loves these!]

January 4 – National Spaghetti Day

January 5 – National Whipped Cream Day

January 6 – National Shortbread Day

January 6 – National Bean Day

January 7 – National Tempura Day

January 7 – National Fruitcake Toss Day

 

2nd Week:

January 8 – National English Toffee Day

January 9 – National Apricot Day

January 10 – National Bittersweet Chocolate Day

January 11 – National Milk Day [Got marketing ideas?]

January 11 – National Hot Toddy Day

January 12 – National Marzipan Day

January 12 – National Curried Chicken Day

January 13 – National Peach Melba Day

January 14 – National Hot Pastrami Sandwich Day [My favorite sandwich!]

 

3rd Week:

January 15 – National Strawberry Ice Cream Day

January 15 – National Fresh Squeezed Day

January 16 – National Fig Newton Day

January 16 – Hot & Spicy International Food Day

January 17 – National Hot Butter Rum Day

January 18 – National Peking Duck Day

January 19 – National Popcorn Day

January 20 – National Buttercrunch Day

January 20 – National Cheese Lover’s Day

January 20 – National Granola Bar Day

January 21 – National New England Clam Chowder Day

 

4th Week:

January 22 – National Blonde Brownie Day

January 23 – National Pie Day

January 23 – National Rhubarb Pie Day

January 24 – National Peanut Butter Day

January 25 – National Irish Coffee Day

January 26 – National Peanut Brittle Day

January 26 – National Pistachio Day

January 28 – National Blueberry Pancake Day

 

5th Week:

January 29 – National Corn Chip Day

January 30 – National Croissant Day

January 31 – National Brandy Alexander Day

 

Let me know which days you use and how the marketing promotions work out. Post your comments.

Bake Up Some Scrumptious Marketing Promotions in December!

December 1st, 2011

 

Here are some great days for you to get your customers all stirred up in December. Let me know which days you use and how it turns out.

1st week

December 1 – National Pie Day

December 2 – National Fritters Day

December 3 – National Apple Pie Day

December 4 – National Cookie Day – Woohoo cookies! I love baking.

December 5 – National Sacher Torte Day

December 6 – National Gazpacho Day

December 6 – Microwave Oven Day

December 7 – National Cotton Candy Day – Weird that its in December but fun!

December 8 – National Chocolate Brownie Day – Let’s get baking

December 9 – National Pastry Day

December 10 – National Lager Day

2nd week:

December 11 – National Noodle -Ring Day

December 12 – National Ambrosia Day

December 13 – National Cocoa Day – Warm drinks for everyone!

December 14 – National Bouillabaisse Day

December 15 – National Cupcake Day – Have a baking contest.

December 16 – National Chocolate Covered Anything Day

December 17 – National Maple Syrup Day

3rd week:

December 18 – National Roast Suckling Pig Day

December 19 – National Hard Candy Day – Always good for fresh breath and dry throats.

December 20 – National Fried Shrimp Day

December 20 – National Sangria Day – Drink up.

December 21 – Kiwi Fruit Day

December 22 – National Date Nut Bread Day

December 23 – National Pfeffernusse Day

December 24 – National Eggnog Day

4th week:

December 25 -National Pumpkin Pie Day

December 26 – National Candy Cane Day – I love peppermint!

December 27 – National Fruitcake Day

December 28 – National Chocolate Candy Day – Another day for chocolate. Yay!

December 29 – National Pepper Pot Day

December 30 – National Bicarbonate of Soda Day – For all that over eating.

December 31 – National Champagne Day

 

 

Its Not too Late for Zesty Marketing for November!

November 3rd, 2011

 

 

 

Mix up some zesty November Marketing promotions Check out the variety of food awareness days below if you are scrambling for marketing themes for November. Let me know how your promotions turn out. Leave a comment.

 

First Week:

 

November 1 – National Deep Fried Clams Day

November 1 – National Vinegar Day

November 2 – National Deviled Egg Day

November 3 – National Sandwich Day

November 4 – National Candy Day -Yummy

November 5 – National Doughnut Day

 

Second Week:

 

November 6 – National Nachos Day

November 7 – National Bittersweet Chocolate with Almonds Day

November 8 – National Cappuccino Day

November 8 – National Scrapple Day

November 9 – National Cook Something Bold & Pungent Day

November 10 – Vanilla Cupcake Day

November 11 – National Sundae Day

November 12 – Pizza with Everything Except Anchovies Day

November 12 – Chicken Soup for the Soul Day

 

Third Week:

 

November 13 – National Indian Pudding Day

November 14 – National Guacamole Day

November 14 – National Pickle Day – Love pickles!

November 15 – National Spicy Hermit Cookie Day

November 15 – National Raisin Bran Cereal Day

November 15 – National Bundt Cake Day

November 16 – National Fast Food Day

November 17 – National Baklava Day

November 17 – Homemade Bread Day – Have customers share recipes on your Facebook Page

November 18 – National Vichyssoise Day

November 19 – Carbonated Beverage with Caffeine Day

 

Fourth Week:

 

November 20 – National Peanut Butter Fudge Day

November 20 – Noveau Beaujolais Day

November 21 – National Gingerbread Day

November 22 – National Cashew Day

November 23 – National Espresso Day

November 23 – National Eat a Cranberry Day

November 24 – National Sardines Day

November 25 – National Parfait Day

November 26 – National Cake Day

 

Fifth Week:

 

November 27 – National Bavarian Cream Pie Day

November 28 – National French Toast Day

November 29 – National Chocolates Day

November 29 – National Lemon Crème Pie Day

November 30 – National Mousse Day

 

October has a Cornucopia of Marketing Ideas!

October 2nd, 2011

 

 

Looking for Marketing Promotion Ideas for October? Check out the wide variety of days. Healthy ideas, not so healthy and fun food day ideas. October 22nd is National Nut day. What kind of nutty ideas can you come up with for your Marketing promotions?

 

First Week:

October 1 – World Vegetarian Day – Have customers share recipes on Facebook

October 1 – National Homemade Cookies Day [I love baking cookies!]

October 2 – National Fried Scallops Day

October 3 – National Caramel Custard Day

October 4 – National Taco Day

October 4 – National Vodka Day – Great promotion for Night Clubs, Sports Bars and Restaurants

October 5 – National Apple Betty Day

October 6 – National Noodle Day

October 7 – National Frappe Day

 

Second Week:

 

October 8 – National Fluffernutter Day

October 9 – National Dessert Day – Have people post their Favs!

October 9 – National Moldy Cheese Day

October 10 – National Angel Food Cake Day

October 11 – National Sausage Pizza Day

October 11 – World Egg Day

October 12 – National Gumbo Day

October 13 – National Yorkshire Pudding Day

October 14 – National Chocolate-Covered Insects Day – EWWW!

October 15 – National Mushroom Day

October 15 – National Chicken Cacciatore Day

October 15 – National Roast Pheasant Day

 

Third Week:

October 16 – World Food Day – Promote a feed the hungry food drive!

October 16 – National Liqueur Day

October 17 – National Pasta Day

October 18 – National Chocolate Cupcake Day

October 19 – National Seafood Bisque Day

October 20 – National Brandied Fruit Day

October 21 – National Apple Day

October 21 – National Pumpkin Cheesecake Day

October 21 – National Caramel Apple Day – Yum! Have them for your customers!

October 22 – National Nut Day

 

Fourth Week:

October 23 – National Boston Cream Pie Day

October 24 – National Bologna Day

October 24 – Good and Plenty Day

October 25 – National Greasy Foods Day

October 26 – National Mincemeat Pie Day

October 26 – National Pretzel Day – Do a mailer with mini bags of pretzels.

October 26 – National Pumpkin Day

October 27 – National Potato Day

October 28 – National Chocolate Day – Here’s my favorite day!

October 29 – National Oatmeal Day

October 30 – National Candy Corn Day

October 31 – National Candy Apple Day

 

September is Chock Full of Marketing Ideas!

August 19th, 2011

You’re in the right place if you need ideas for promoting your business in September. First off, September is National Biscuit Month. I’m picturing a contest on Facebook and having people post photos of what they like eating with their biscuits. Let fans choose which are the best looking photos. Or have people send in recipes and post a few recipes in your newsletter. Then have people comment on which biscuit recipe they tried and why they enjoyed it.

September 6th is National Coffee Ice Cream Day. I think that would work great for ice cream shops, coffee shops, coffee roasters and even restaurants. Come up with specialty coffee ice cream flavors. September 29th is National Coffee Day so you can have to great promotions going on during the month. Maybe even have a Foursquare check-in promotion of a free coffee or coffee ice cream. Let me know what you do and how it turns out.

Bakeries need to be aware of National Cream-Filled Donut Day on September 14th. Get crowds clambering for a cream-filled donut! National TV Dinner on September 10th could work for weight loss programs using special frozen dinner meals.

And if you want to promote healthy eating September 7th is National Acorn Squash Day.

 

First Week:

September 1 – National Cherry Popover Day

September 2 – National Blueberry Popsicle Day

September 3 – National Welsh Rarebit Day [Hmm, not sure, what would you do with it?]

Second Week:

September 4 – National Macadamia Nut Day [Do a mailer with packets of nuts.]

September 5 – National Cheese Pizza Day [Invite your customers over for lunch]

September 6 – National Coffee Ice Cream Day

September 7 – National Acorn Squash Day

September 8 – National Date-Nut Bread Day [Promote a Date Night for customers!]

September 9 – National Weinerschnitzel Day

September 10 – National TV Dinner Day

Third Week:

September 11 – National Hot Cross Bun Day

September 12 – National Chocolate Milkshake Day [Great for a 50's Diner]

September 13 – National Peanut Day

September 14 – National Cream-Filled Donut Day

September 14 – National Eat a Hoagie Day [Have an open house with mini Hoagies!]

September 15 – National Creme de Menthe Day

September 15 – National Linguini Day [Great for restaurants!]

September 16 – National Cinnamon-Raisin Bread Day [Promote a baking contest.]

September 17 – National Apple Dumpling Day

Fourth Week:

September 18 – National Cheeseburger Day [Last Barbecue before it gets too cold?]

September 19 – National Butterscotch Pudding Day

September 20 – National Punch Day [Offer cups of punch to guests.]

September 21 – National Pecan Cookie Day10

September 22 – National Ice Cream Cone Day

September 23 – National White Chocolate Day [Send boxes to your top clients]

September 24 – National Cherries Jubilee Day

Fifth Week:

September 25 – National Crab Meat Newburg Day

September 26 – National Pancake Day [Breakfast with key clients?]

September 27 – National Chocolate Milk Day [Kid friendly day – what will you do with it?]

September 27 – National Corned Beef Hash Day

September 28 – National Strawberry Cream Pie Day

September 28 – National Drink Beer Day [Works great for sports bars and nightclubs.]

September 29 – National Coffee Day [Coffee shops and Roasters pay attention!]

September 30 – National Mulled Cider Day

Now you have 30 days worth of outrageous marketing ideas for September. Which days will you use and how? Be sure to leave a comment and let me know.

 

Google Adwords Top 20 Most Expensive Keywords for Advertising

August 8th, 2011

Did you know that 97% of Google’s revenue comes from advertising?  The top 20 list of most expensive keywords took me by surprise when I saw the infographic from WordStream.  I especially found number 20 an unusual keyword. Check it out yourself.

Where Does Google Make Its Money? [ infographic ]

Cool Marketing Ideas for the Hot Days of August!

July 22nd, 2011

Looking for some marketing themes to cool off your customers on scorching hot August days? I notice several days have to do with ice cream, soda and refreshing fruits. I can really sink my teeth into August 2nd as National Ice Cream Sandwich Day.

Although August 6th National Root Beer Float Day sounds very thirst and heat quenching. August 14th is National Creamsicle Day and you can cool off your customers while they browse your special offers.

I’m curious what you can come up with for National Zucchini Day on August 8th. Would you do a Social Media based recipe contest? Offer samples of zucchini bread?

National Lemonade Day on August 20th is my favorite. I love drinking lemonade and frozen lemonade treats are fantastic. Would you have a recipe contest with judges doing taste tests

National Rum Day on August 16th has me thinking of a Captain Jack Sparrow costume contest. Now is that too outrageous? Post a photo of the winning costume on your Facebook Page.

1st Week:

August 1 – National Raspberry Cream Pie Day

August 2 – National Ice Cream Sandwich Day – Great on a hot day.

August 2 – National Ice Cream Soda Day

August 3 – National Watermelon Day – Have a picnic for your top customers.

August 4 – National Chocolate Chip Day – I bake yummy cookies.

August 4 – National Lasagne Day – Calling all Italian food restaurants!

August 5 – National Mustard Day

August 5 – National Waffle Day – Eateries that serve breakfast can use this in a promotion.

August 5 – National Oyster Day

August 6 – National Root Beer Float Day – I’d visit a store offering me one on a hot day!

2nd Week:

August 7 – National Raspberries ‘n Cream Day

August 8 – National Frozen Custard Day

August 8 – National Zucchini Day

August 9 – National Rice Pudding Day

August 10 – National S’mores Day – Sporting Goods shops can hand out treats to customers.

August 11 – National Raspberry Tart Day

August 12 – National Julliene Fries Day

August 13 – National Filet Mignon Day – For you luxury target market.

3rd Week:

August 14 – National Creamsicle Day

August 15 – National Lemon Meringue Pie Day – Yummy! Bakeries can create a promotion.

August 16 – National Bratwurst Day

August 16 – National Rum Day – Nightclubs and Sports Bars can have a Rum night!

August 17 – National Vanilla Custard Day

August 18 – National Ice Cream Pie Day

August 19 – National Soft Ice Cream Day

August 19 – National Potato Day

August 19 – National Hot & Spicy Food Day – Bring Your Own Antacids!

August 20 – National Chocolate Pecan Pie Day

August 20 – National Lemonade Day – I love lemonade! Have a recipe contest!

4th Week:

August 21 – National Spumoni Day

August 22 – National Pecan Torte Day

August 22 – National Eat a Peach Day – Healthy treat for your customers.

August 23 – National Spongecake Day – Now why am I thinking of Sponge Bob Squarepants?

August 24 – National Peach Pie Day

August 25 – National Banana Split Day – I’m thinking of an eating contest for customers.

August 26 – National Cherry Popsicle Day – Hand out to children.

August 27 – National Pots de Crème Day

August 27 – National Banana Day – I love them as a portable and healthy snack.

5th Week:

August 28 – National Cherry Turnovers Day

August 29 – National More Herbs

August 29 – National Less Salt Day – Good for nutritionists and restaurants

August 29 – National Chop Suey Day

August 29 – National Lemon Juice Day

August 30 – National Toasted Marshmallow Day – Have a campfire themed event.

August 31 – National Trail Mix Day

August 31 – National Eat Outside Day

I hope you find some marketing ideas for the 31 days of August. Please post a comment about which days you use and the results. I’d love to hear them.

Need to Rustle Up More Marketing Ideas for July?

June 28th, 2011

If you are looking for non-food related days for marketing themes here are a few. I’ ve had a few requests so I found these days courtesy of Giftypedia.

I think you can do a lot with July 26th – National Cowboy Day! Giddy Yup into audacious marketing promotions.  Have a western themed sale. Maybe even have a horse shoe pitching contest. Make sure its safe!

July 13th Embrace Your Geekness Day sounds fun. Have a Geek costume contest and post the entries in your business and on your Facebook Fan Page. Have customers vote for the best costume and give a prize to the winner.

July 9th is Rock N Roll day. Have a rocker theme going on in your store and send out promotional materials with guitars and other rock images. Have a live rock band playing for the day. Free concert for your customers.

Sponsor a pet adoption event for a local shelter on July 31st, Mutt’s Day. Give away a basket of pet care items for people who adopt a mutt who needs a happy home.

1st Week:

July 1st – International Joke Day – Make sure they are clean jokes!
July 2nd – I Forgot Day – Umm, what was I supposed to buy? Send out sales flyers!
July 2nd – World UFO Day – Have an Area 51 theme going on!
July 3rd – Stay Out of the Sun Day – Hand out sunscreen, hats or beach umbrellas.

2nd Week:

July 4th – Country Music Day
July 4th – Sidewalk Egg Frying Day – I picture an egg frying contest for kids.
July 5th – Workaholics Day – Hmm, spa day needed for these people. Gift certificates.
July 6th – Take Your Webmaster to Lunch Day
July 7th – Father Daughter Take a Walk Together Day – Create sweet memories.
July 7th – International Cherry Pit Spitting Day – Another customer contest opportunity.
July 8th – Video Games Day [Pacman tune running through my head!]
July 9th – Rock N Roll Day – Great day for 50′s Diners and nightclubs

3rd Week

July 10th – Don’t Step on a Bee Day [I did this as a child during a family BBQ at the lake. Ruined my day.]
July 10th – Teddy Bear Picnic Day – Toy stores can do a promotion for kids!
July 11th – Cheer Up the Lonely Day
July 12th – Simplicity Day
July 13th – Embrace Your Geekness Day
July 13th – Barbershop Music Appreciation Day
July 15th – Be a Dork Day
July 15th - I Love Horses Day – Are they still called Dude Ranches?
July 16th – National Personal Chef’s Day
July 16th – International Juggling Day – Gift for customers juggling set
July 16th – Toss Away the “Could Haves” and “Should Haves” Day (third Saturday in July)

4th Week:

July 18th – Chrysanthemum Day
July 18th – National Get Out of the Dog House Day (third Monday in July)
July 18th – National Hug Your Kids Day (third Monday in July)
July 20th – Ugly Truck Day - Have a photo contest. Like that ugly dog contest.
July 22nd – Hammock Day
July 23rd – Gorgeous Grandma Day
July 23rd – Hot Enough For Ya Day – Invite customers in to cool off and browse!
July 24th – National Drive-Thru Day
July 24th – National Tell an Old Joke Day – Have a contest for your customers.

5th Week:

July 25th – Day Out of Time Day
July 25th – Threading the Needle Day
July 25th – Culinarians Day
July 26th – National Cowboy Day [Song in my head “I want to be a cowboy and you can be my cowgirl...]
July 26th – All or Nothing Day
July 27th – Walk on Stilts Day – Hire a professional to walk on stilts outside your business!
July 28th – Accountants Day
July 28th – Beatrix Potter Day
July 31st – Mutt’s Day – Sponsor a pet adoption from a local shelter.
July 31st - International Dance Day – for Dance instructors!
July 31st – National Underwear Day – Make sure its clean!

If you like the non-food days for your marketing promotions leave a comment and I’ll do it again for the next month. Otherwise I’m sticking to food holidays. I love food.

Piece of Cake Marketing Ideas for June!

May 30th, 2011

 

June has several cake awareness days that will make for some delicious marketing promotions. June 1st is National Hazelnut Cake Day, June 6th is National Applesauce Cake Day, June 11th is National German Chocolate Cake Day and June 14th is National Strawberry ShortCAKE Day.

I’m thinking wineries could also use National Cheese Day on June 4th to encourage wine tasters to visit. And stores selling kitchen items can have a special promotion for people who feel less skilled in the kitchen with National Kitchen Klutzes of America on June 13th.

If you want a family orientated theme how about International Picnic Day on June 18th. Or there is June 17th National Eat Your Veggies Day to encourage families to eat healthy.

What can you come up with for your June Marketing promotions?

First Week:

June 1: National Hazelnut Cake Day

June 2: National Rocky Road Day

June 3: National Chocolate Macaroon Day

June 4: National Cheese Day

June 4: National Cognac Day

June 5: National Gingerbread Day

Second Week:

June 6: National Applesauce Cake Day

June 6: National Frozen Yogurt Day

June 7: National Chocolate Ice Cream Day

June 8: National Jelly-filled Doughnut Day

June 9: National Strawberry-Rhubarb Pie Day

June 10: National Herbs & Spices Day

June 10: National Black Cow Day

June 11: National German Chocolate Cake Day

June 12: Peanut Butter Cookie Day

Third Week:

June 13: National Kitchen Klutzes of America Day

June 14: National Strawberry Shortcake Day

June 15: National Lobster Day – Seafood restaurants do something fun!

June 16: National Fudge Day

June 17: National Apple Strudel Day

June 17: National Eat All Your Veggies Day – Nutritionists, chefs, restaurants!

June 18: National Cherry Tart Day

June 18: International Picnic Day

June 19: National Dry Martini Day – Have a 007 contest!

Fourth Week:

June 20: National Vanilla Milkshake Day – Have a retro 50′s theme sale!

June 21: National Peaches & Cream Day

June 22: National Chocolate Eclair Day – Delicious!

June 22: National Onion Rings Day

June 23: National Pecan Sandies Day

June 24: National Pralines Day

June 25: National Strawberry Parfait Day

June 25: National Catfish Day

June 26: National Chocolate Pudding Day

Fifth Week:

June 27: National Orange Blossom Day

June 28: National Tapioca Day

June 29: National Almond Buttercrunch Day

June 30: National Ice Cream Soda Day – Lots of fun for summer time!

Let me know if you use June 25th National Catfish Day in a Marketing promotion. I think it could work for the right business.

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